Terrible things about this spot:
—Nothing creepy to women about a complete stranger stopping the elevator.
—Two strangers in an elevator ad scenario—NEVER SEEN BEFORE.
—Nearsighted contract killer—HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA.
—"Her twin sister's twin sister"—see, we PUSHED the idea further.
—"21-23 year-old GIRLS"
—"She sneezes hotdogs"—I shit shower gel ideas, would you idiots like one?
—The guy's face. I just hate it. Looks like a jerkoff.
—"We gotta cram Hef in the spot, somehow."
Ad agency: DDB, Paris.