New McDonald's Ad Uses Real Orphanage Kids
Touching? Or exploitative?
This recent commercial is only airing in South Africa.
Via the ad agency (DDB) press note:
"Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top McDonald's Creative Directors from around the world."
What do I think?
I think I really want a McFlurry right now.
Please share your opinion.