New McDonald's Ad Uses Real Orphanage Kids

Touching? Or exploitative?

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This recent commercial is only airing in South Africa.

Via the ad agency (DDB) press note:

"Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top McDonald's Creative Directors from around the world."

What do I think?

I think I really want a McFlurry right now.

Please share your opinion.