Ogilvy & Mather Brazil uses the fact that the faces on American money have been nipped and tucked over the years. Interesting tidbit. They claim there was no retouching done on the visuals (This, is bullshit).
Anyway, well-targeted copy to the typical, over-40, well-off, white MALE Forbes reader. They’ll eat it up.
But, then you look at the rich as fuck Editor-in-Chief of Forbes…
Rest of the campaign below Dorian Gray.
- Indiana votes on Tuesday, and it could be Ted Cruz's last big chance to end Trump's winning streak in the U.S. presidential race 🇺🇸
- Leicester City won England's Premier League football championship for the first time, capping off a fairy-tale season that will go down in history ⚽️
- A judge in Brazil has ordered WhatsApp blocked for 72 hours over the messaging service's recently encrypted data ❌📲