Ogilvy & Mather Brazil uses the fact that the faces on American money have been nipped and tucked over the years. Interesting tidbit. They claim there was no retouching done on the visuals (This, is bullshit).
Anyway, well-targeted copy to the typical, over-40, well-off, white MALE Forbes reader. They'll eat it up.
But, then you look at the rich as fuck Editor-in-Chief of Forbes...
Rest of the campaign below Dorian Gray.