BonoGrão is a gourmet brand in Brazil. It took me a few seconds to get the visuals. Really, these ads would work for any strong coffee.Ad agency: Y&R Brazil. On the left; lecherous old men (note the money sticking out of the pockets). On the right: fake-breasted gold diggers. Luchadores ready to inflict wrestling pain on each other. My prince has come! Why won't he come further?