Boston Bruins Web Video Is The Best Hockey Advertising Ever

I am a lifelong Montreal Canadiens fan. And, therefore, there is nothing on this ever-warming planet that I hate more than the Boston Bruins and their slack-jawed, mono-syllabic fans.

I actually snickered a couple of times. And this is just the teaser for more sit-com style shorts to come—which probably won't be as good.

I don't think pencil-necked Jack Edwards should have been in on the fun, though; he's seriously the worst hockey play-by-play announcer in the history of ice.

Ad agency: Arnold Worldwide.