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Most Powerful Child Abuse Ads Ever Created

Try not to be moved by some of this advertising.

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1. Unicef — "Costume"

View this video on YouTube

Via Chile.

Commercial won a silver CLIO last year but hasn't got much publicity.
It deserves more.


5. NSPCC — "The Shit Kids Say"

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Via the UK.

Unlike 90% of these types of PSAs, I think this spot for UK children's charity NSPCC might actually prompt some action.
The child actors really sell it.

7. Casa do Menor

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Via Italy.

This spot, “Burden,” comes close to getting it right, but the copy line at the end kind of ruins it. Maybe it's because of the translation from Italian.
The understated xylophone-y music is spot-on.


9. International Trade Union Confederation — "How To Make A Child Jackhammer"

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Via Austria.

I wanted to include one "funny" ad here, just to round out the post.
But, I'm thinking childish humor is probably not the way to go with this subject.

10. CERCA — Glow In The Dark Print Ads

Via Brazil.

Very spooky, creepy campaign printed with fluorescent ink so that when the lights were turned off, the ads presented a very different visual, and a payoff headline that reads “Pedophilia. You might not see it, but it could be happening.”

11. — "Break The Cycle"

Via Mexico.

These executions are not perfect (READABLE typefaces, please, art directors). But they at least make a clear, memorable, powerful point, a rare PSA occurrence.
Copy: "70% of abused children turn into abusive adults. Donate at Break the circle."

12. ISPCC — "I Can't Wait Until I Grow Up"

View this video on YouTube

Via Ireland.

This is, unquestionably, the most powerful child abuse ad ever created.
The kid deserves an Oscar. The idea, the script, the direction...
Jesus, try not to be moved.