Amazingly, these are real ads for a real beer, Carlton Dry.
In America (and the UK), beer brands are not allowed to even hint at the state of shitfacedness.
That's apparently not the case in Australia.
Because these Down-Under dudes are hammered.
Carlton has made some funny ads this year, including the best beer commercial of 2012, and these creepy award-winning print ads.
Ad agency: Clemenger BBDO, Melbourne, Australia.
