As the son of Appalachian Trail hillbillies, I have a soft spot in my stomach for the DEW. (If you drink a lot of this battery acid, you'll probably have a hole in yours someday.)
But if you're going to do a stupid stunt aimed at impressing your young male EXTREME demographic, at least make it a cool, real one.
Dew AWESOME! (sigh)
Ad agency: BBDO Toronto.