Kids Asked: What Would You Do With An Extra Five Years?
The answers range from cute to puzzling to touching to hilarious.
The reason why the question is being is asked is unexpected and pretty sad. It's a great idea, but I'd like to see a follow-up video of how the kids feel about being used in the ad.
The video, via the Nike Foundation, debuted this week at the Clinton Global Initiative. The call-to-action url, designedtomove.org, is described as:
A Physical Activity Action Agenda. More than 70 experts from a wide range of disciplines contributed to the development of the fact base and this framework. These are the champions who are committed to working together to create a new future.
I think Nike should have asked their now-famous "Fat Kid" what he would do with that time.
Director: Lance BangsAd agency: Wieden & Kennedy