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Kids Asked: What Would You Do With An Extra Five Years?

The answers range from cute to puzzling to touching to hilarious.

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View this video on YouTube

The reason why the question is being is asked is unexpected and pretty sad. It's a great idea, but I'd like to see a follow-up video of how the kids feel about being used in the ad.

The video, via the Nike Foundation, debuted this week at the Clinton Global Initiative. The call-to-action url,, is described as:

A Physical Activity Action Agenda. More than 70 experts from a wide range of disciplines contributed to the development of the fact base and this framework. These are the champions who are committed to working together to create a new future.

I think Nike should have asked their now-famous "Fat Kid" what he would do with that time.

Director: Lance BangsAd agency: Wieden & Kennedy