Kevin Nealon's Hilarious New Video For Homeless Pets

This is how to do a PSA, ad world. The former "Saturday Night Live" cast member is very active in animal rights.

Note: Making people feel dread (Sarah) is not the way to get people to (McLachlan) adopt a pet. Nealon's deadpan delivery is perfect here. Did you catch him on Bill Maher a couple weeks ago? Very funny man.

Ad agency: TBWA\Chiat\Day.