It's an old ad image, not something he wrote specifically for the current events. Because not only is he a hack writer, he's lazy, too. And yes, he does write his own copy, according to him.
Let's see if he owns up to this insensitive attempt to sell shoes.
Back in 2011, Cole exploited the Cairo uprising to hype his Spring Collection.
Image via: Mashable.
See below for Cole's contribution to the Iraqi War, which he again exploited to sell footwear — photographed in Soho, New York City in 2006.