He's aroused by the thought of a clean foor.
The ads, via Mexico, are for Motor Master floor disinfectant, a brand I've never heard of.
I guess, they do, basically, make me think that I need to keep my floor clean? I'm pretty much speechless.
At least the animals are not urinating? Or worse?
Note, that they needed a Sphynx cat to create the proper, uh, impact in the second ad.
Ad agency: Grey, Mexico.