To help hype yet another version of the hugely popular zombie game, Capcom opened a temporary human butcher shop in the Smithfield meat market East London. Yes it is real meat, though apparently it is not human meat. I don't know what kind of meat it is.
The limbs, torsos, and offal (including penis tips) were crafted by food artist Sharon Baker.
Sales proceeds will go to the Limbless Association.
Below is the video ad for the game.