So, Hostess is dead. But, dammit, they went out, advertising-wise, with a loud guffaw.
These “Reach For The Gold” ads are pure low-budget champions. No, Twinkies were not the official shit food of the US Olympics team (That was McDonald’s). But Hostess pulled off a wonderful bit “ambush” marketing with this effort. An effort that will — maybe — outlive the the last spongy, disgusting Twinkie.
Ad agency: Bernstein-Rein.
- Japanese Prime Minister Shinzo Abe will visit Pearl Harbor in Hawaii later this month — the first Japanese leader to do so.
- Donald Trump has picked retired neurosurgeon Ben Carson to be his secretary of housing and urban development.
- The far-right candidate in Austria's presidential election has conceded defeat, obstructing the advance of the global populist movement in Europe.
- A woman clapped back at her anti-gay neighbor using festive rainbow Christmas lights 🎄👏