So, Hostess is dead. But, dammit, they went out, advertising-wise, with a loud guffaw.
These "Reach For The Gold" ads are pure low-budget champions. No, Twinkies were not the official shit food of the US Olympics team (That was McDonald's). But Hostess pulled off a wonderful bit "ambush" marketing with this effort. An effort that will — maybe — outlive the the last spongy, disgusting Twinkie.
Ad agency: Bernstein-Rein.