(sigh) here’s the copy:
ATTENTION HIPSTER DOOFUSES: Sorry about that, but it’s not easy getting the attention of people who reject mainstream consumerism like billionaires reject tax overhaul. Here’s the thing: Do you ever wake up in your designer platform bed in your urban loft, shuffle over to your espresso machine and wonder: Is this all there is? Day after day of wearing ironic vintage tee shirts and searching the Internet for nu rave techno rap bands from Uzbekistan? Don’t you wish you could let your androgynously cut hair down, wear some not-quite-so-painfully-skinny jeans and kick back and watch the (legal in all 50 states version of) grass grow? Not to get all marketingy, but at Urban Eatery you can take a break from looking vaguely disinterested in everything while wearing your favorite organic fedora. We use fresh ingredients from local farms and offer free valet parking—and free is nice if you have one of those hipster liberal arts degrees. So why not take some time out of your busy schedule of wrestling with existential angst and drop by Urban Eatery. After a hard week of conforming to nonconformity, you’ve earned it.
“I’m, like, NONE of those things, man. And, I see what you’re doing, you frickin’ reverse psychology posers. You think if you mock me hard enough, I’ll, like, come in some time. You need to MOCK HARDER. MOCK BETTER. You know what—let me write that copy. I got a few unfinished novels, I’m sure I could pull something together. Buy my lunch, and we can talk about it.”
(If this was in Williamsburg Brooklyn, I’d take a nickel for every “pfff” heard from passers-by.)
Ad agency: Hunt Adkins.
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