back to top
Tech

Hilarious New Google Search Ad Reminds You How Much You Hate Google Search

Watch a young man's frustrating online search for semi-skim milk play out in real life.

Posted on

View this video on YouTube

The campaign by Google Analytics targeting businesses takes online interactions out into the real world via comical sketches. It's a creative idea, but it hits a wrong note for me simply because Google's own Search function is so inaccurate and frustrating as hell to use.

I guess you can do this type of pompous advertising when you're the unquestioned market leader behemoth. What are we going to do, use BING?

That said, the ads are brilliantly produced: the cast, settings, acting, script, are all first-rate.

Another very funny spot below.

Ad agency: In-house video agency Across the Pond.

View this video on YouTube

The Best Ad Blogger in the World™ (™ pending), which is akin to being the best ice hockey team in Paraguay, but there it is. I rant about ads, good and bad. SEND ME TIPS: copyranter@gmail.com

Contact copyranter at mark.duffy@buzzfeed.com.

Got a confidential tip? Submit it here.