Brutal New PETA Ads (You've Been Warned)
The ads put blame directly on wearers of animal skins by putting them at the scenes of the slaughter.
Headline on all three ads:
"When you buy, you become part of it."
Copy reads: "Poaching is driven by demand. So the day you stop buying, they stop killing. Sign a pledge to be 100% cruelty-free at peta.org.uk."
The ads show (above) a tourist helping poachers rip the skin off a zebra, and (below) a businessman stabbing an alligator with a spear, and a woman helping to tear the skin off a bear.
Said PETA associate director Mimi Bekhechi:
"Every year, millions of animals – including bears, alligators and zebras – are violently killed for their skins and body parts. PETA's new ads point out that every single person who buys a jacket, a handbag or shoes made out of an animal's skin contributes to the demand for exotic-skins and pelts – and supports some of the bloodiest industries on the planet."
I have blasted the animal rights organization for their horrible advertising before.
I have no negative critique of these ads, however.
Ad agency: Lowe, Singapore.