Headline on all three ads:
"When you buy, you become part of it."
Copy reads: "Poaching is driven by demand. So the day you stop buying, they stop killing. Sign a pledge to be 100% cruelty-free at peta.org.uk."
The ads show (above) a tourist helping poachers rip the skin off a zebra, and (below) a businessman stabbing an alligator with a spear, and a woman helping to tear the skin off a bear.
Said PETA associate director Mimi Bekhechi:
"Every year, millions of animals – including bears, alligators and zebras – are violently killed for their skins and body parts. PETA's new ads point out that every single person who buys a jacket, a handbag or shoes made out of an animal's skin contributes to the demand for exotic-skins and pelts – and supports some of the bloodiest industries on the planet."
I have blasted the animal rights organization for their horrible advertising before.
I have no negative critique of these ads, however.
Ad agency: Lowe, Singapore.