Launched just ahead of the International Day for the Elimination of Violence against Women, November 25th, the campaign is via French women's rights organization Ni Putes Ni Soumises (Neither Whores Nor Submissives).
This is a much more powerful way to show the violence, instead of the usual battered woman photo. It's a more emotional execution, too.
Unsure if the women noted in the ads are fictional or real.
I've written the organization, seeking an update.
Ad agency: BETC, Paris, who created the ads pro bono.
Via: Creative Review.