"Avoid a catastrophe," use Clearex Pimple Treatment Gel.
OK, so the strategy is a bit of an overreach. But that is some nice, fake nail artwork. (Nail art is hot right now.)
Art direction-wise, are the models squeezing their own digital whiteheads, or is a second person involved?
Ad agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv.