I wish the writing was a little funnier, but the exemplary casting and photography make this a winning campaign for Midwest sandwich chain Milio’s. The reward strategy is as old as food advertising, but it works—so why be fancy? It’s a friggin’ sandwich, fer chrissakes.
See all seven ads here.
Ad agency: Lindsay, Stone & Briggs.
- The Army Corps of Engineers and North Dakota police have ordered protesters to leave the Dakota Access Pipeline site by this afternoon or face arrest.
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- #Peggygate: West Elm offers full refunds for the notoriously disintegrating Peggy Couch days after pulling it from its website and stores👏