One simple little linchpin, and you’ve got an interesting commercial about a very dull subject.
No depressing office supplies shots. No depressing voiceover doofus. Just a nice low-key spot with a little wink that sells me. Bravo.
Ad agency: David (part of the O&M clusterfuck, named after founder David Ogilvy), Brazil/Argentina.
- Italy is today observing a national day of mourning for the victims of Wednesday's earthquake. The death toll has climbed to 284.
- Donald Trump's campaign chief Stephen Bannon said "he doesn't like Jews," according to his ex-wife.
- Federal health officials have called for nationwide testing of all blood donations for the Zika virus.