One simple little linchpin, and you’ve got an interesting commercial about a very dull subject.
No depressing office supplies shots. No depressing voiceover doofus. Just a nice low-key spot with a little wink that sells me. Bravo.
Ad agency: David (part of the O&M clusterfuck, named after founder David Ogilvy), Brazil/Argentina.
- President Obama zinged the media and the field of presidential contenders before dropping the mic at his final White House Correspondents' Dinner 🎤
- A state of emergency was declared in Baghdad as protesters breached the fortified "Green Zone," home to most ministries and embassies in the city.
- And do you know what happened in the news this week? Take our quiz 💯