One simple little linchpin, and you’ve got an interesting commercial about a very dull subject.
No depressing office supplies shots. No depressing voiceover doofus. Just a nice low-key spot with a little wink that sells me. Bravo.
Ad agency: David (part of the O&M clusterfuck, named after founder David Ogilvy), Brazil/Argentina.
- A draft of a plan to repeal Obamacare was released that'll block federal funds from Planned Parenthood and cut healthcare benefits granted under the law.
- The widow of a Kansas immigrant who was allegedly killed by a white nationalist demanded answers from the government about stopping hate crimes in the US.
- Time to change your passwords: Uber and Fitbit are among the millions of websites that may have been compromised 🔐
- A billboard in North Carolina that claims "Real men provide. Real women appreciate it," has sparked controversy across the country 👀