Friday Favorites: The Most Awesome Candy Ad Ever

    A new BuzzFeed feature: The best ads from recent years.

    From 2009, ad for Mentos Sour Marbels by O&M Mumbai.

    Illustrated by: Deelip Khomane.

    The ad won a Silver Lion at Cannes. It deserved a Californium-252 Lion. This is maybe the best print ad I've ever seen. Wonderful illustration. Great concept that brilliantly sells the product benefit. Fuck yeah.