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Five Funny, Fake Undesirable Magazine Covers

Conceived by a London ad man to keep people from stealing his favorite magazine.

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Advertising trade mag Lürzer's Archive claims it is the "most stolen" magazine around. Anybody who's ever worked in an ad agency will tell you that's not far from the truth.

W&K London's Ben Gough was tired of people stealing his copy. So, he came up with these titles and got Mark Denton, photographer Fern Berresford, and designer/typographer Kate Henderson from Coy Communications to help him create the covers.

Four more below.