Five Funny, Fake Undesirable Magazine Covers

Conceived by a London ad man to keep people from stealing his favorite magazine.

1. 1.


Advertising trade mag Lürzer’s Archive claims it is the “most stolen” magazine around. Anybody who’s ever worked in an ad agency will tell you that’s not far from the truth.

W&K London’s Ben Gough was tired of people stealing his copy. So, he came up with these titles and got Mark Denton, photographer Fern Berresford, and designer/typographer Kate Henderson from Coy Communications to help him create the covers.

Four more below.

3. 2.

I can’t think of a more undesirable title.

4. 3.

Where’d they find this guy?

5. 4.

My fellow ad creatives will appreciate this one.

6. 5.

The word “Stunning” makes this cover.

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