Does turning an ironic meme into a serious PSA work?
I’m on the fence here, a place I never sit.
I want it to work. Badly.
And the First World Problems the ad agency collected are good ones.
It’s a great concept.
I just think the commercial is missing something that keeps it from being classic.
More humor, more seriousness, a different setting?
I’m probably wrong.
What do you think?
Ad agency: DDB NYC.
Skeptical Third World Kid is skeptical about this campaign working.
- Caitlyn Jenner told President Trump his administration's rollback of protections for transgender kids was a "disaster" 😳
- A Kansas man shot three people after allegedly yelling "get out of my country." He believed two of the victims were Middle Eastern, however they were not.
- The substance used to assassinate the half-brother of North Korea's leader has been identified as VX nerve agent, a chemical listed as a weapon of mass destruction.
- Former Rep. Gabrielle Giffords told Congress to "face your constituents," after a congressman used her 2011 shooting as justification for not holding a town hall.