Does turning an ironic meme into a serious PSA work?
I’m on the fence here, a place I never sit.
I want it to work. Badly.
And the First World Problems the ad agency collected are good ones.
It’s a great concept.
I just think the commercial is missing something that keeps it from being classic.
More humor, more seriousness, a different setting?
I’m probably wrong.
What do you think?
Ad agency: DDB NYC.
Skeptical Third World Kid is skeptical about this campaign working.
- Some Bernie-or-Busters protested Hillary Clinton's DNC speech, but a tightly organized plan — from chants to secret allies — kept heckling off TV.
- Sixteen people are reported dead after a hot air balloon crashed in Texas.
- Two brothers suspected of planning terror attacks have been arrested in Belgium, prosecutors say.