Does turning an ironic meme into a serious PSA work?
I’m on the fence here, a place I never sit.
I want it to work. Badly.
And the First World Problems the ad agency collected are good ones.
It’s a great concept.
I just think the commercial is missing something that keeps it from being classic.
More humor, more seriousness, a different setting?
I’m probably wrong.
What do you think?
Ad agency: DDB NYC.
Skeptical Third World Kid is skeptical about this campaign working.
- The Trump administration wants to send immigrants caught at the southern US border to Mexico even if they're not from the country.
- Several states will keep enforcing bans against transgender discrimination in schools after Trump withdrew guidelines protecting students.
- Police arrested at least 10 people on Wednesday as they began clearing out protester camps at the Dakota Access Pipeline site.
- And people with disabilities are having their photos stolen and Facebook isn't helping them.