Don Draper Versus Bill Bernbach, Who Ya Got?

A fake Mad Man vs. a real Mad Man. A pessimistic hack vs. the greatest mind in the history of advertising.

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17. The campaign that launched Volkswagen in the USA, by DDB.

This was during the BIG car era of the late 1950s.
Thinking "small" was unheard of.
More so, calling your own a product a "lemon."
The fact that Bernbach convinced VW that this was the way to go is one of the greatest success stories in the history of business.