Hamburg's Jung von Matt, a German agency that's won a ton of awards, flooded the Internet with this admittedly very appealing campaign for Lego. But, it looks like the idea was ripped right from a Google Image search.
Who cares, right? That's what ad creatives do: appropriate, and call it their own.
We'll see what the Gods of the Cannes Advertising Festival say.
Anyway, how many of these Lego cartoon characters can you I.D.?