Time to have your faith in this country destroyed again.
Cheerios posted this heartwarming commercial to their YouTube page Tuesday. It has already surpassed 250,000 views, but not because of its heartwarming-ness.
Yesterday, Cheerios disabled the comments because the section was turning into a vitriolic white supremacist message board straight out of American History X. I didn't screencap any of the comments, but Tim Nudd at AdWeek quotes some of the phrases, which included "Nazis," "troglodytes" and "racial genocide." (There were much worse before Cheerios scrubbed them.)
Here's a couple comments on a repost of the commercial:
— "It is not hatred to love your own people. Cultural Marxist views are threatening to destroy ALL distinct peoples through forced assimilation and miscegenation."
— "Throughout all of human history, race-mixing and multiracial/multicultural societies have never, not even once, occurred 'naturally'. It has always been the result of conquest, group A being forced by group B. The systematic decline of western economies has lead to lower white birth rates. Massive non-white immigration leads to loss of land, resources and opportunities for whites. Encouraging whites to race-mix leads to loss of white genetics. It's not about one Cheerios commercial."
As of this post, the ad has 2,400 "likes" and 600 "dislikes" — so maybe that's a glimmer of hope.
It was also posted to reddit, but thankfully the biggest controversy there is whether or not it was planted by a General Mills PR drone (evidence points to "no").
Ad agency: Saatchi & Saatchi NYC.