Boyfriend’s Gay? Buy A Bag!

New “Lucky” magazine ads tell women to “fill the void” of life’s defeats…with an expensive handbag.

Well, If you’ve got a clear message, best to bludgeon your audience with it, right?

“Hungry? Shop!”

“Emotionally Crushed! Shop!”

Fill The VOID in your stomach/heart/vagina with a $1,250 (“Long-Term”) Mulberry bag.
It won’t leave you for another man.

I see nothing wrong with these.

You can “tweet your void” to #LuckyMagazine, too!

Tweeting voids…what a world.

This is the magazine’s first national ad campaign in 12 years.

Ad agency: Partners & Spade.

xojane.com

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