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    Boyfriend's Gay? Buy A Bag!

    New "Lucky" magazine ads tell women to "fill the void" of life's defeats...with an expensive handbag.

    Well, If you've got a clear message, best to bludgeon your audience with it, right?

    "Hungry? Shop!"

    "Emotionally Crushed! Shop!"

    Fill The VOID in your stomach/heart/vagina with a $1,250 ("Long-Term") Mulberry bag.
    It won't leave you for another man.

    I see nothing wrong with these.

    You can "tweet your void" to #LuckyMagazine, too!

    Tweeting voids...what a world.

    This is the magazine's first national ad campaign in 12 years.

    Ad agency: Partners & Spade.

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