Boyfriend's Gay? Buy A Bag!
New "Lucky" magazine ads tell women to "fill the void" of life's defeats...with an expensive handbag.
Well, If you've got a clear message, best to bludgeon your audience with it, right?
"Emotionally Crushed! Shop!"
Fill The VOID in your stomach/heart/vagina with a $1,250 ("Long-Term") Mulberry bag.
It won't leave you for another man.
I see nothing wrong with these.
You can "tweet your void" to #LuckyMagazine, too!
Tweeting voids...what a world.
This is the magazine's first national ad campaign in 12 years.
Ad agency: Partners & Spade.