The 2nd Best PSA Of The Year

Powerful, beautiful commercial. And, the ending twist is simply brilliant.

Bullets turn to crayons, shrapnel turns to bubbles and children’s book pages.

War Child is a “family of independent humanitarian organisations which work together to help children and young people affected by armed conflict.” This spot is for WarChild.ca, whose message is—where childhood thrives, war does not.

Print ad (much less effective) below.

Ad agency: john st.

This First World Problems Read by Third World Kids spot is still the best PSA of the year.

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Contributions

    Hot Buzz

    Race — Not Gender — Influences Whether Top Medical Researchers Get Funding, Study Says

    We Watched “The Bachelor” Australia Premiere And Had A Lot Of Thoughts

    Now Buzzing