Bullets turn to crayons, shrapnel turns to bubbles and children's book pages.
War Child is a "family of independent humanitarian organisations which work together to help children and young people affected by armed conflict." This spot is for WarChild.ca, whose message is—where childhood thrives, war does not.
Print ad (much less effective) below.
Ad agency: john st.
This First World Problems Read by Third World Kids spot is still the best PSA of the year.