Bullets turn to crayons, shrapnel turns to bubbles and children’s book pages.
War Child is a “family of independent humanitarian organisations which work together to help children and young people affected by armed conflict.” This spot is for WarChild.ca, whose message is—where childhood thrives, war does not.
Print ad (much less effective) below.
Ad agency: john st.
This First World Problems Read by Third World Kids spot is still the best PSA of the year.
- "I do like him. I love getting his ideas." Donald Trump says he's asked President Obama for advice on cabinet appointments
- Passenger plane carrying 48 people crashes in Pakistan, was en route to Islamabad. Rescue efforts underway.
- Fake news fools most Americans who read it — and Facebook is a major source, a BuzzFeed News survey has found 📰❌
- An adorable 3-year-old boy proudly covered his kitchen with carrots in the greatest carrot heist of all time 😂👏