From the ad agency press note:
Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted.
15 images per second. As you watch the video, for fun, randomly hit Pause. Pretty amazing piece of editing.
Ad agency: Almap BBDO, São Paulo.
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