Opening with a shot of him tossing his brother’s toy car in the aquarium, you quickly discover that Charlie is not only useless to his older sibling, he’s counterproductive. He sucks at hide-and-seek, he ruins homework, and he can’t catch a cold as a keeper.
But he is a keeper because he is your best friend.
He just needs to grow up a bit.
Nice directing, perfect casting, and a bouncy backing piece of music raise this new Heinz spot above the average. And the ending product tie-in is smooth and subtle — the way it always should be.
Great job by London ad agency AMV BBDO.
- The Trump administration wants to send immigrants caught at the southern US border to Mexico even if they're not from the country.
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- Police arrested at least 10 people on Wednesday as they began clearing out protester camps at the Dakota Access Pipeline site.
- A couple recently celebrated their engagement with a "La La Land" inspired photo shoot, and it's pretty cute 💍📷