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    Adorable New Heinz Commercial About Brothers

    If you're a brother, have a brother, or know a brother, this new British Heinz baked beans ad will warm your cockles.

    View this video on YouTube

    Opening with a shot of him tossing his brother's toy car in the aquarium, you quickly discover that Charlie is not only useless to his older sibling, he's counterproductive. He sucks at hide-and-seek, he ruins homework, and he can't catch a cold as a keeper.

    But he is a keeper because he is your best friend.

    He just needs to grow up a bit.

    Nice directing, perfect casting, and a bouncy backing piece of music raise this new Heinz spot above the average. And the ending product tie-in is smooth and subtle — the way it always should be.

    Great job by London ad agency AMV BBDO.

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