Opening with a shot of him tossing his brother’s toy car in the aquarium, you quickly discover that Charlie is not only useless to his older sibling, he’s counterproductive. He sucks at hide-and-seek, he ruins homework, and he can’t catch a cold as a keeper.
But he is a keeper because he is your best friend.
He just needs to grow up a bit.
Nice directing, perfect casting, and a bouncy backing piece of music raise this new Heinz spot above the average. And the ending product tie-in is smooth and subtle — the way it always should be.
Great job by London ad agency AMV BBDO.
- The man suspected of shooting and killing five people in a Washington mall is now in custody, officials said.
- Charlotte police have released video of Keith Lamont Scott's shooting and photos of a gun they say he had loaded.
- Kim Kardashian said she is voting for Hillary Clinton after being quoted saying she was "on the fence."