Australian site Sportsbet.com.au launched its Rugby 2013 Lions Tour Rooting for the Wallabies campaign on Thursday with a 170m by 90m sign painted on a field directly under Melbourne's international flight path.
The Lion represents the British and Irish rugby squad. Note that the wallaby is winking.
The ad apparently also set a new Guinness world record for the biggest painted sign on the ground ever.
Speaking of records, for the record, Sportsbet.com.au said the ad shows the wallaby "cuddling" the lion.