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9 Fake Ads People Think Are Real

Not you, of course. "Other" people.

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1. Nike "My Butt Is Big"

The ad at left, which first surfaced in 2010, is a fake.

Not that you would have known that from the media coverage.

The Atlantic thought it was real.

Salon thought it was real.

Dead giveaway?

"Embassador." A real Nike ad would never have that glaring of a spelling mistake.

The 2005 ad at right, which features the exact same copy, is real.

See the difference?

2. Heineken "Fuck It"

View this video on YouTube

At the time the video was release (created by ad students), Heineken publicly said they wouldn't seek legal action because "they didn't want to draw attention to it."

LAUGH OUT LOUD.

5. Guinness "Share One With A Friend"

View this video on YouTube

Professional criticism: They should have stopped with a threesome — the fourth person is just overkill.

I wonder how many takes it took? I hope the poor woman was compensated well.

6. Puma

FOR THE LAST TIME: these disgusting ads are FAKE.

They first appeared about eight years ago.

It's amazing that this equation works on so many people:

Professional-looking shoot + the proper product shots = REAL AD.