#LockoutRockOut - "You Only Dance Once" (The MotTO)
The #lockoutrockout founder's speech in front of the Air Canada Centre:
Join the movement today!
Love hockey? Hate the lack of hockey? Want to express this love/hate?
Make a video on youtube, put "#lockoutrockout" in the title. WABAM! Step 1 done.
Then go on twitter, hype it up with the hashtag "#lockoutrockout". I'll promote that thing too. As long as it doesn't offend the masses. WABAM! Step 2 done.