For its "Dolls Of The World" collection, Mattel has created Barbies that represent different cultures and countries around the world.
This year's doll for Mexico is dressed in a full mariachi outfit.
As the website describes, "Barbie wears a fitted black bolero jacket and cropped trousers trimmed in intricate golden brocade that mirrors the pattern on her impressive, wide-brimmed sombrero."
"Flourishes include a brilliant pink tie, low ponytail and tall black boots," it concludes.
On social media people seemed to be divided as to whether this Barbie is a good idea or not.
Felix Sanchez, chairman of the National Hispanic Foundation for the Arts, said he has no problem with the new depiction.