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What Do PR Firms Do Anyway?

A Day In The Pink Sparkly Offices Of TK PR

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8:02am - Sit down at my desk and catch up with the latest happenings on GVL Today, Facebook, and Help a Reporter. Read through emails that came in overnight and decide which ones to deal with first.

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8:15am - Finalize and confirm all meals and attraction tours for a media FAM trip this weekend

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8:30am - Provide photo captions for a journalist who “wasn’t sure what these photos are of exactly.”

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8:45am - Meet client at local TV station for cooking demonstration on live television

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9:05am - Check Delta app to see if journalist's flight is on time/en route to the destination

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9:15am - Draft pitch to National media for Holiday Gift Guides. Because nothing quite puts you in the holiday spirit like looking out your window and seeing the neighborhood kids run through the sprinklers in their swimsuits

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9:50am - Receive email from journalist who I pitched 8 months ago asking if I am still working with that client as they are ready to move on a story

10:00am - Meet with fashion client to familiarize with their fall line. Wind up spending $200 on clothes. Wonder if accountant will let me expense it as “client relations”

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11am - Track down 4 different kinds of local coffee, craft beer and other goodies for a welcome basket for visiting journalist and drop off to their hotel before check in.

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12 pm - Finalize media guest list for major media event in New York City next month

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12:20pm - Receive recipe for chef’s signature dish to run in a major food magazine. Spell check and translate that recipe into “human” language and adjust serving size to accommodate a family of 4 rather than 40.

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12:45pm - Fill out casting application for major food competition show. Fudge a little bit about the chef’s background to make him sound slightly more interesting.

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1:00pm - Conference call with major National network about the logistics of building a 60’ bowling alley in the middle of Manhattan for a live TV segment.

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1:30pm - Respond to an email from a prospective client who “doesn’t really have the budget” but is wondering if we’d accept trade instead.

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1:35pm - Book flights for a journalist who would like to visit the city for a major food festival this fall. Did you want a window or aisle seat?

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1:45pm - Research the latest fashion industry trends and notice one of the season’s biggest trends is a style our client carried 2 seasons ago. Pitch it anyway.

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2:25pm - Respond to client email asking if that story we submitted images for yesterday ran yet.

2:30pm - Talk same client out of sending their 3rd press release of the week to local media

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2:45pm - Very hangry. Forgot to have lunch. Run to microwave to heat up Lean Cuisine before hopping on a conference call

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3:00pm - Sit silently on a conference call and bite my tongue no less than 8 times while a client does an interview with a National journalist

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3:15pm - Receive link to feature story about a client that will be seen by millions on a major National news site.

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3:30pm - Receive email from journalist letting me know that “unfortunately your client was cut due to space limitations”

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3:45pm - Receive email from client who doesn’t know yet that their story just got cut due to space limitations with a link to another story about one of their top competitors with subject line: contact this writer

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3:50pm - Search for the journalist who wrote aforementioned article who apparently does not exist IRL.

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4:00pm - Find email address on sketchy website for unicorn journalist and craft the perfect pitch explaining why our client is a great fit for their next story

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4:20pm - Email to journalist bounces back as that email address no longer exists.

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4:40pm - Receive email from blogger who has 3,000 readers a month who is passing through town next week and interested in visiting one of the properties we represent if we are willing to host her for free.

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4:45pm - Receive email from a journalist “sorry for the urgent matter of this email but we are requesting samples to arrive at our office by 11am tomorrow morning” Urgently call client to get samples packed up and chase FedEx truck down the street for overnight delivery of a 40 pound box.

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5:00pm - Move all the things that were on my To-Do list today that didn’t get done to tomorrow.

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5:30pm Arrive 15 minutes early for happy hour with journalist. Grab 2 seats at the bar and order drinks so they’re ready when he arrives. Get text that journalist is running about 30 minutes late and will “be there ASAP.”

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TK PR is a boutique lifestyle PR firm that represents clients in the travel, hospitality, and consumer industries. TK PR places emphasis on National media coverage on behalf of its clients. TK PR clients have been seen on The Today Show, Fox and Friends, NBC Nightly News and in O, the Oprah Magazine, The New York Times, The Wall Street Journal, Southern Living, Town and Country and thousands more. Based in South Carolina, TK PR strives to bring “New York Results” to its clients, with a touch of Southern charm. Since 2007, TK PR has been making brands sparkle. In 2016, TK PR received a gold Adrian Award from HSMAI- the largest and most prestigious global travel marketing competition which honors excellence in hospitality, travel, tourism and media. In 2017 TK PR received The Award of Excellence in Media Relations from the South Carolina Public Relations Society of America.

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