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What Do PR Firms Do Anyway?

A Day In The Pink Sparkly Offices Of TK PR

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9:15am - Draft pitch to National media for Holiday Gift Guides. Because nothing quite puts you in the holiday spirit like looking out your window and seeing the neighborhood kids run through the sprinklers in their swimsuits

12:20pm - Receive recipe for chef’s signature dish to run in a major food magazine. Spell check and translate that recipe into “human” language and adjust serving size to accommodate a family of 4 rather than 40.

3:45pm - Receive email from client who doesn’t know yet that their story just got cut due to space limitations with a link to another story about one of their top competitors with subject line: contact this writer

4:40pm - Receive email from blogger who has 3,000 readers a month who is passing through town next week and interested in visiting one of the properties we represent if we are willing to host her for free.

4:45pm - Receive email from a journalist “sorry for the urgent matter of this email but we are requesting samples to arrive at our office by 11am tomorrow morning” Urgently call client to get samples packed up and chase FedEx truck down the street for overnight delivery of a 40 pound box.

5:30pm Arrive 15 minutes early for happy hour with journalist. Grab 2 seats at the bar and order drinks so they’re ready when he arrives. Get text that journalist is running about 30 minutes late and will “be there ASAP.”

TK PR is a boutique lifestyle PR firm that represents clients in the travel, hospitality, and consumer industries. TK PR places emphasis on National media coverage on behalf of its clients. TK PR clients have been seen on The Today Show, Fox and Friends, NBC Nightly News and in O, the Oprah Magazine, The New York Times, The Wall Street Journal, Southern Living, Town and Country and thousands more. Based in South Carolina, TK PR strives to bring “New York Results” to its clients, with a touch of Southern charm. Since 2007, TK PR has been making brands sparkle. In 2016, TK PR received a gold Adrian Award from HSMAI- the largest and most prestigious global travel marketing competition which honors excellence in hospitality, travel, tourism and media. In 2017 TK PR received The Award of Excellence in Media Relations from the South Carolina Public Relations Society of America.

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