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10 Things You Need To Know About Nathan Fielder

To call Nathan Fielder a small business consultant is an understatement — he’s responsible for some of the most adventurous ideas in marketing history. We've recapped some of our favorites before new episodes of Nathan For You return tonight at 10:30/9:30c.

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8. Gas Station Rebate

The promotion: a rebate to help a gas station owner get more business. The catch: anyone who wanted to claim the rebate had to climb a mountain and solve endless riddles. It's an offer recommended only for the truly frugal.