There’s always that one bad egg.
Longhorn Network came to the University of Texas: Texas Creative with the task of rebranding and developing a campaign that represents the passion rooted in all Longhorns. Six creative young minds of a possible 100+ were selected for the assignment. They determined the “rabid fan” they were tasked with showcasing was not a painted-up-screaming-guy in the stands, but the everyman fan who interjects epic fandom into their everyday life.
Director: Jeremy Bartel
Creative Director: Ryan Romero
Project Manager: Cody Tidmore
Art Directors: Johnathan Wynn, Jennifer Bankston, Hannah Puckett, Kate Griffiths
Copywriters: Cody Tidmore, Kyle Leavitt