As a young feminist, Adda Smaradottir didn't appreciate the double standard women faced about going topless. So she posted a photo of her nipple.
#FreetheNipple has in recent years become an international campaign calling into question the stigmas about nudity faced by women in general.
After getting negative comments from a guy, Smaradottir initially took the photo down.
More women began to share online the power of their nipples in raising their families.
Some women decided to say fuck it.
The movement spread to Björt Ólafsdóttir, a member of Iceland's parliament.
Other women shared the scars of fighting breast cancer.
After hundreds of nipples filled Iceland residents' timelines, Smaradottir said she felt proud.
To other women around the world, Smaradottir added: "If you want to free the nipple, free it. If you don't wan't to, don't do it. It's your choice and only yours."
Claudia Koerner is a reporter for BuzzFeed News and is based in Los Angeles.
Contact Claudia Koerner at email@example.com.
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