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    29 Small Businesses To Try If You’re Determined To Shop Small More In 2022

    If shopping small is a 2022 Resolution, then check out these shops. 🥰👌

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Green City Living will help you transition to a more eco-friendly lifestyle with all sorts of reusable products. Plus, every time you place an order, they plant a tree!

    Green City Living/Amazon

    From paperless paper towels and reusable snack bags to reusable dishcloths and metal straws, they've got a reusable, eco-conscious alternative for everything. Don't worry if you feel a bit overwhelmed at first. Start small, and swap what you can. GreenCityLiving will be with you every step of the way.

    Price range: $11—$26

    Get their eco-friendly alternatives from Green City Living on Amazon.

    2. DIOP is all about creating unique clothes that empower and celebrate one's heritage and identity with their absolutely stunning styles and patterns rooted in the founder's West-African culture.

    DIOP / Via Instagram: @, DIOP

    Founded by a second-generation Nigerian immigrant, this brand believes in inclusion. When you wear their apparel, they hope you'll be able to better understand the story of West Africans and immigrants and connect to those around you...and look seriously stylish, of course. 

    Price range: $7.50–$120

    Shop all their unique patterns and prints at DIOP.

    3. Lucky No. Candles designs candles with a special crystal and scent that corresponds to the properties of each lucky number so you can really *ignite* your intention.

    The gold-rimmed candles in numbers 4-8
    Lucky No. Candles

    This Latinx and woman-owned small business makes their candles from vegan FDA-approved soy and coconut wax with US-farmer-grown wood wicks, which results in a cleaner, slower, and more environmentally-friendly burn. Plus, all their packaging is recyclable!

    Price range: $3–$333

    Find your lucky scent at Lucky No. Candles.

    4. Estelle Colored Glass is a Black-owned, woman-owned luxury brand making vintage-inspired, hand-blown colored glassware, including artisan wine glasses, champagne flutes, and cake stands. Don't be surprised if your guests are impressed!

    A set of different colored stemless wine glasses spread out on a flat surface at different angles
    Estelle Colored Glass

    The founder, Stephanie Summerson Hall, created this company as a legacy to her grandmother, Estelle, who spent her South Carolinian summers shopping for antiques and sharing her colored glass collection with her granddaughter.  Each piece in Stephanie's collection is hand-crafted by glass artisans in Poland. 

    Price range: $30–$225

    Explore all the beautiful and vibrant glassware at Estelle Colored Glass.

    5. Powell's Books is the dream come true for bookworms who don't have the time or option to visit a local bookstore in-person. This small, independent bookstore is located in Portland, Oregon, but you can browse, shop, and purchase old and new books online! 😍

    A stack of books on display at the in-person bookstore
    Powell's Books / Via Instagram: @

    Added bonus! They've got all sorts of curated lists on their website to help you discover a new favorite. You can also sell your books (online or in person) for store credit, which is a great excuse to clear out the bookshelf and make room for some new reads instead hehe.

    Prices: Vary depending on stock. $3.50+

    Get lost in their (online) shelves at Powell's Books.

    6. Want gorgeous, displayworthy books instead? Libernation Books hand-sprays books so they have beautiful, shiny page edges, which makes them look and feel like a unique collector's edition.

    Libernation Books / Via Instagram: @libernationbooks

    Shop owner, Tina, runs her Etsy shop from New Hampshire and sources 90% of her books from online independent bookstores (and the rest from Barnes & Noble). So, not only are you getting a gorgeous (and personalized) edition of your favorite novel, but you're also supporting other small bookstore businesses, too! TBH, I follow her shop on Instagram, and I'm kinda obsessed with how beautiful her books are.

    Promising review: "The book is GORGEOUS!! The design is flawless and no pages are stuck together. Thrilled to have snatched a signed copy. Also, shipping was so fast!! Actually shocked by how quickly I received the package." —Morgan

    Price range: $5.56–$49.95

    Browse her current collection or contact her with a personal request at Libernation Books on Etsy.

    7. Bôhten designs African-inspired eyewear with an emphasis on culture, community, new-age fashion, and sustainability.

    Bôhten / Via Instagram: @

    This Black-owned small business operates locally across Africa, helping to provide employment opportunities in local communities, as well as running tree planting programs in both Ghana and Kenya. Stylish new glasses that help fight against deforestation – now that's a win-win!

    Price range: $150–$350

    Explore all their lenses and frames at Bôhten.

    8. Cactus Store specializes in everyone's fave desert plants, offering all different varieties of cacti. Brb, gonna splurge and add some new prickly plant babies to my collection hehe.

    Hanging cacti plants inside
    Cactus Store / Via Instagram: @

    Not only do they have lots of super fun plants, but they also offer some pretty cute cactus-inspired tees and stickers, as well as any special tools and pots you might need to care for your new cactus child. If you're lucky enough to live in LA or NYC, you can also check out their physical stores.

    FYI – If you're winter shipping to a place in the US where temperatures dip below freezing, make sure you purchase a heat pack!!

    Price range: $25–$500

    Check out all their plants and products at Cactus Store.

    9. Radiate Campfire will help you enjoy a little warmth and ambience wherever your travels bring you. Their 4-pound portable campfire lights as easy as a candle and provides over three hours of burn time, with no firewood needed. Someone grab the s'mores fixings!

    Radiate Campfire/Amazon,

    If this product sounds a bit familiar, it might be because you saw them on Shark Tank. And of course, the sharks all loved the idea (and we can see why). This US-made portable campfire is eco-friendly, made from recycled soy wax and paper briquettes.

    Price: $19.99–$28.99

    Get your portable campfire from Radiate Campfire or from Radiate Campfire on Amazon.

    10. Keeki is for all you homemade bread bakers, or really just anyone who loves perfectly soft and moist bread (it me). Their unique and reusable beeswax-lined linen bags allow your loaves to breathe, thus *perfectly* preserving all that fresh bread-y deliciousness for days.

    The yellow windowpane keeki bag with a crusty loaf of bread peeking out the drawstring opening
    Keeki / Via Instagram: @

    Unlike regular beeswax wraps, these bags have a wide opening and closing drawstring for easy and optimal bread storage (although, it also works for fruit, produce, and other goods). This woman-owned small business is located in Canada and ships to both the US and Canada. 

    I bought one of these for my mom for Christmas (she's always been a pretty avid bread maker), and it's *finally* the solution for storing her delicious loaves. My parents have tried everything from plastic wrap to double (maybe even triple!) ziplock bagging, but this is the only thing that keeps it soft and mold-free the longest – and it's eco-friendly!

    Price range: $25–$30

    Get it from Keeki.

    11. And Dough Dealer will give you the perfect excuse to use that new beeswax bread bag, as their no-knead bread kits make it easy for anyone to bake their own crisp and airy loaf. Trust me, you ~knead~ to try this.

    Dough Dealer

    The female team who founded this company baked hundreds of loaves and worked with a few experts to really perfect the recipe for their no-knead kit. They believe that their homemade bread tastes even better than those sold by their local New York bakeries — and that alone has convinced me to try it!  Plus, they partner with other small and farmer-founded US companies and even offer carbon-neutral shipping!

    Price range: $19.99–$69.99

    Order yours today from Dough Dealer.

    12. Wildpier Beauty makes plant-based exfoliation gloves and face sponges that will gently but oh-so-satisfyingly scrub away all the dead skin and leave you feeling like a *brand new person* – and all you need is water! No harsh chemicals or products necessary.

    A woman using the exfoliating glove to scrub away dead skin on her stomach
    Wildpier Beauty / Via Instagram: @

    You may have heard TikTokers and influencers raving about this woman-owned Canadian business, and rightfully so, because these exfoliating beauties WORK!

    As someone who has had keratosis pilaris (or strawberry-skin) on my arms ever since I can remember, I'm convinced that this glove is MAGIC.  Even after just the first use, I noticed an instant reduction in overall redness and inflammation, and the bumps just keep disappearing the more I use it (they recommend to only use it about once a week, but I've been soooo tempted to use it more frequently because it works so well 😅).  Both the body exfoliation glove and face sponge leave my skin feeling AMAZING, and I love that it's so gentle. 

    Not only do their products help naturally treat ingrown hairs and eczema, reduce KP, cellulite, and wrinkles, and brighten skin, but the gloves and sponges are also compostable!!

    Price range: $9–$42

    Find their products at Wildpier Beauty

    13. Afropick is a Black-owned family business creating unique hair picks to celebrate textured hair. These accessories make a powerful statement and symbolize unity, strength, and heritage.


    Whether you feel most empowered with a plastic, metal, or wood pick, there's an Afropick to help your individuality shine.

    Price Range: $14.99—$25

    Find your favorite style at Afropick on Amazon.

    14. Nuudii has started a revolution for boobs. They don't make bras, but rather a flexible support system that softly cradles your boobs with a subtle lift (aka that perfect sweet spot between bra and braless).

    Nuudii / Via Instagram: @

    The Nuudii is super thin, lightweight (seriously, it folds down into a tiny 1.5 oz mesh wash bag), and very flexible, with minimal hold – and absolutely no underwires or hardware. The unique strap design can be worn in 12 stylish ways (and recently they've launched a halter system, too)! Their sizing system covers band sizes 30–40 and cup sizes A–G.

    If you're a bit skeptical, wondering how such a sheer, tight-like material could possibly hold things up, I'm here to tell you it really works!! I, too, was a bit skeptical at first, but now I don't wear anything else. It's sooooooo comfy, plus I love how it highlights my ~au naturel~ shape – it's so female-empowering, which makes a lot of sense considering it's a woman-founded and women-led business.

    Price range: $44–$54

    Get yours from Nuudii.

    15. One Stripe Chai was started by an Indian woman who wanted to share the culture of this beloved South Asian beverage with the world – and thanks to her hard work, now we can all enjoy ethically sourced Indian chai and tea blends! 😌

    A mug with the masala chai tea sitting next to the bag and loose leaf tea blend
    One Stripe Chai

    In addition to traditional chai tea blends, she's also crafted other specialty tea blends, including haldi doodh (a turmeric latte blend), mango tea, low caff chai, and concentrates to mix with milk. Don't forget to check out all the recipes you can make with her tea blends, too!

    Price range: $16–$110

    Shop all her tea blends at One Stripe Chai.

    16. Or, if you're more a coffee person, Nguyen Coffee Supply roasts specialty Vietnamese coffee (locally in NY) with beans from a fourth-gen farmer in the Vietnam Highlands.

    The truegrit coffee bag next to a cup of the coffee brewing
    Nguyen Coffee Supply / Via Instagram: @

    This first-gen, Vietnamese American woman-owned business will bring your taste buds on an unforgettable journey, filled with flavor and culture with her award-winning roasts, from bold and smooth blends to light and fruity!

    Price range: $14–$110

    Try some Vietnamese coffee from Nguyen Coffee Supply.

    17. The Brrrn Shop offers a new and exciting take on at-home fitness with their unique Brrrn slide board. It's an accessible, low-impact piece of equipment great for all different kinds of exercise, and best of all, it makes working out fun...even if we end up in another lockdown.

    A male reviewer's photo of himself using the board to perform weighted side lateral lungs with a dumbbell

    Their at-home subscription also offers access to workout classes in eight different categories — Slide, Cardio Sculpt, Core, Boot Camp, Yoga, Brrreath, Recovery, and Brrrnouts — so you definitely won't get bored.

    Promising review: "I'm a busy dad in Minneapolis who works from home. I was a college athlete (soccer) and have a little toddler who's 2.5 years old. Needless to say, time is of the essence and I like to get my sweat on! I love Brrrn's 10 and 20-minute workouts on their Brrrn At-Home App. In addition to these, I do some of my own workouts with weights on the Brrrn Board, such as side lateral lunges and reverse lunges with a 40-pound dumbbell. It's AWESOME! And I do it outside on the deck! It's really helped my posture, total-body conditioning, my core, glutes, and my back muscles. I can see myself using this for the rest of my life! On the days I don't use weights, I love the board also because it's low-impact -- the no jumping is great on my joints and the lateral side-to-side movement has also improved my balance and coordination. Needs to say, I highly recommend the Brrrn Board and their At-home App is AWESOME! A must buy!" —Johnny Adamic

    Price: $299.99

    Get your next fun workout device from The Brrrn Shop on Amazon.

    18. Fluide is a queer-owned brand on a mission to provide vegan, cruelty-free, and paraben-free beauty products for all the beautiful humans in the world, no matter what their skin, shade, or gender expression.


    No matter who you are or how you like to express yourself, their fun products will have you feeling empowered and joyful whenever you wear them! The Brooklyn, New York-based brand has magical makeup for your eyes, face, and lips — including sparkly eyeliners, vibrant eyeshadow palettes, brow gels, tinted lip glosses, and more! I don't know about you but I'm getting *so excited* thinking about all the glam new looks I'm about to try out soon!!

    Price Range: $11.99—$21.99

    Discover all their gorgeous and inclusive beauty products at Fluide on Amazon.

    19. Farm to Feet will become your new fave sock provider with their high-performance merino wool socks — it's time to blaze your own trail in 100% USA-made style, comfort, and warmth.

    Close-up of someone's ankles and shoes in farm-design crew style socks
    Farm to Feet / Via Instagram: @

    No matter what kind of adventure awaits you, they've got socks for you, with styles for hiking, snow sports, fishing, everyday wear, and more for children and adults. And with a 100% American-made supply chain, you'll feel even better about wearing them!

    Promising review: "For me Farm to Feet is the perfect combination of sustainability, style, performance, and durability. I have never worn socks that have felt so good and felt so good about wearing a pair of socks!" —Jennifer Pharr Davis, Author, Speaker, National Geographic Adventurer of the Year

    Price range: $10–$31

    Get them from Farm to Feet.

    20. Skida, a Vermont woman-owned small business, specializes in hats, headbands, and other winter sports accessories with super fun and colorful designs.

    Cierra Cowan, Skida / Via Instagram: @

    It all started when founder Corinne Prevot made some cute patterned hats for her cross-country ski teammates at Burke Mountain Academy. Word quickly spread within the New England ski community and beyond, and now they make all sorts of exciting hats, neck warmers, bandanas, mittens, and more — and all from locally-sourced ingredients! :)

    I have a headband (selfie included above from my first xc ski trip this season) and an unlined nordic ski hat, both of which I just adore!! They're so so so cute and *absolutely perfect* for winter hiking and cross-country skiing because they're warm, but not too warm when I start sweating.

    Price range: $8–$48

    Explore all the exciting patterns at Skida.

    21. MignonandMignon is an Asian-owned and woman-owned small business that makes absolutely beautiful hand-crafted jewelry, including customized pendants, birthstone necklaces, monogrammed bracelets, and more.


    These high-quality pieces are stunningly gorgeous and extremely unique, which is exactly how jewelry should be.

    Price Range: $15.50—$22.50

    Design your personalized jewelry at her Esty shop, MignonandMignon or get it from MignonandMignon on Amazon.

    22. Bite offers an eco-friendly, plastic-free alternative to keep your smile *white and bright*: toothpaste tablets (which come in glass containers, of course) made only from clean, non-toxic ingredients.

    A jar of the toothpaste tablets

    They're vegan, cruelty-free, and naturally whitening, too! Once you already have your first jar, you can purchase four-month supplies, which come in compostable refill packaging. They've also got plastic-free dental floss and refillable deodorants if you're ready to go super green!

    Price range: $5–$30

    Get it from Bite

    23. Sustainable Home Goods is a Black-owned and woman-owned small business on a mission to promote sustainability. They sell ethically-sourced, fair-trade, and eco-friendly products, from kitchen and home goods to clothing and beauty accessories.

    dryer balls
    Sustainable Home Goods

    This is a great place to start if you're looking to make some more eco-friendly swaps in your lifestyle. For example, you can switch to some reusable cleaning supplies, kitchen containers, or sustainable new clothes. 

    Price range: $8–$260

    Browse their entire collection at Sustainable Home Goods.

    24. Tappas has created one of the most innovative multifunctional containers that is both aesthetically pleasing and highly versatile with its unique three-tier spiraling sphere design — it just could become your new show-stopping serving piece this year!,

    Creator and co-founder Sandra Portal-Andreu drew on her Columbian and Cuban roots when coming up with the initial design for her product. The Tappas plate separates into detachable plates, as well as sliding out into an open, tray-style platter, which means that it's great for storage and serving alike. They now offer the Tappas in both beechwood and birchwood versions. This non-toxic, all-natural wooden beauty is a unique statement piece that's meant to help bring people together, especially if you decide to gather 'round the table and share some tapas!

    Price: $89.99

    For more details, visit Tappas on Amazon.

    25. Rebirth Garments is a queer-owned brand that designs gender nonconforming clothes, accessories, and lingerie because everyone, no matter what their size, gender, or ability, deserves clothes that fit and empower.

    Two humans kneeling together, one in a brightly colored two piece bandeau set with jewelry, another in a shiny blue one-piece with multiple cut-outs, both wearing platform heels
    Rebirth Garments

    This Chicago-based company was founded by Sky Cubacub, a nonbinary, queer Filipinx human, who noticed that mainstream clothing designs failed to meet the needs of the trans and disabled communities. Their clothes reflect the concept of Radical Visibility, using bright colors and fun patterns to claim your body and rock your individuality!! How awesome is that??!

    Helpful FYI — The shop's currently on a quick little break, but they'll be back early January. I, for one, have already bookmarked their site hehe.

    Price: $7+

    Shop their wearables at Rebirth Garments or get them from Rebirth Garments on Etsy.

    26. Dukyana's super snuggly – and absolutely gorgeous – hand-knit sweaters are perfect for anyone who's literally always cold (mom, I'm looking at you).


    Each sweater is made from a team of six ladies, spearheaded by Milena Bunalova, who fell in love with all things yarn and knitting when she was a little girl watching (and learning from) Granny.

    Price range: $52.10–$1,000

    Shop all their warm and cozy clothes at Dukyana on Etsy.

    27. Smile Leather for beautiful, high-quality leather accessories, including a super handy dandy vaccine cardholder (which annoyingly doesn't seem to fit in most wallets).

    The leather vaccine card holders in multiple colors
    Smile Leather

    I'm *totally* investing in one of these, but the snazzy Apple watch bands have also caught my eye. 👀

    Mila handmakes all her products from her shop in Fort Lauderdale, Florida, and you can even request custom products!

    Price range: $9.94–$54.99

    Find all their products at Smile Leather on Etsy.

    28. Hereandnowshop will wow you with her minimalist, stained glass jewelry, especially the pieces that feature pressed flowers and feathers. 😍


    Helena Rakhuba runs her Etsy shop from her home-based studio in Kingston, Canada, where she makes everything from the initial design to final polish. She creates and shares her art with the intent "to live life here and now".

    Price range: $39–$79

    Browse all her jewelry at Hereandnowshop on Etsy.

    29. Mola Pila is a Spanish toymaker who handcrafts plush toys with lots of creativity and love...and you're never too old for a fun and soft stuffed creature (right?!).

    Model with a pink stuffed toy
    Mola Pila/Amazon

    Price Range: $25+

    Embrace your inner child and find your new plush toy at Mola Pila.

    Looking for more stuff from smaller brands? Heard you! Check out these 35 Cool Small Business Finds To Put In Your Amazon Cart Right Away OR browse our full Shop Small page!

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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