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If shopping small is a 2022 Resolution, then check out these shops. 🥰👌
Founded by a second-generation Nigerian immigrant, this brand believes in inclusion. When you wear their apparel, they hope you'll be able to better understand the story of West Africans and immigrants and connect to those around you...and look seriously stylish, of course.
Price range: $7.50–$120
Shop all their unique patterns and prints at DIOP.
This Latinx and woman-owned small business makes their candles from vegan FDA-approved soy and coconut wax with US-farmer-grown wood wicks, which results in a cleaner, slower, and more environmentally-friendly burn. Plus, all their packaging is recyclable!
Price range: $3–$333
Find your lucky scent at Lucky No. Candles.
The founder, Stephanie Summerson Hall, created this company as a legacy to her grandmother, Estelle, who spent her South Carolinian summers shopping for antiques and sharing her colored glass collection with her granddaughter. Each piece in Stephanie's collection is hand-crafted by glass artisans in Poland.
Price range: $30–$225
Explore all the beautiful and vibrant glassware at Estelle Colored Glass.
Added bonus! They've got all sorts of curated lists on their website to help you discover a new favorite. You can also sell your books (online or in person) for store credit, which is a great excuse to clear out the bookshelf and make room for some new reads instead hehe.
Prices: Vary depending on stock. $3.50+
Get lost in their (online) shelves at Powell's Books.
Shop owner, Tina, runs her Etsy shop from New Hampshire and sources 90% of her books from online independent bookstores (and the rest from Barnes & Noble). So, not only are you getting a gorgeous (and personalized) edition of your favorite novel, but you're also supporting other small bookstore businesses, too! TBH, I follow her shop on Instagram, and I'm kinda obsessed with how beautiful her books are.
Promising review: "The book is GORGEOUS!! The design is flawless and no pages are stuck together. Thrilled to have snatched a signed copy. Also, shipping was so fast!! Actually shocked by how quickly I received the package." —Morgan
Price range: $5.56–$49.95
Browse her current collection or contact her with a personal request at Libernation Books on Etsy.
This Black-owned small business operates locally across Africa, helping to provide employment opportunities in local communities, as well as running tree planting programs in both Ghana and Kenya. Stylish new glasses that help fight against deforestation – now that's a win-win!
Price range: $150–$350
Explore all their lenses and frames at Bôhten.
Not only do they have lots of super fun plants, but they also offer some pretty cute cactus-inspired tees and stickers, as well as any special tools and pots you might need to care for your new cactus child. If you're lucky enough to live in LA or NYC, you can also check out their physical stores.
FYI – If you're winter shipping to a place in the US where temperatures dip below freezing, make sure you purchase a heat pack!!
Price range: $25–$500
Check out all their plants and products at Cactus Store.
If this product sounds a bit familiar, it might be because you saw them on Shark Tank. And of course, the sharks all loved the idea (and we can see why). This US-made portable campfire is eco-friendly, made from recycled soy wax and paper briquettes.
Price: $19.99–$28.99
Get your portable campfire from Radiate Campfire or from Radiate Campfire on Amazon.
Unlike regular beeswax wraps, these bags have a wide opening and closing drawstring for easy and optimal bread storage (although, it also works for fruit, produce, and other goods). This woman-owned small business is located in Canada and ships to both the US and Canada.
I bought one of these for my mom for Christmas (she's always been a pretty avid bread maker), and it's *finally* the solution for storing her delicious loaves. My parents have tried everything from plastic wrap to double (maybe even triple!) ziplock bagging, but this is the only thing that keeps it soft and mold-free the longest – and it's eco-friendly!
Price range: $25–$30
Get it from Keeki.
The female team who founded this company baked hundreds of loaves and worked with a few experts to really perfect the recipe for their no-knead kit. They believe that their homemade bread tastes even better than those sold by their local New York bakeries — and that alone has convinced me to try it! Plus, they partner with other small and farmer-founded US companies and even offer carbon-neutral shipping!
Price range: $19.99–$69.99
Order yours today from Dough Dealer.
You may have heard TikTokers and influencers raving about this woman-owned Canadian business, and rightfully so, because these exfoliating beauties WORK!
As someone who has had keratosis pilaris (or strawberry-skin) on my arms ever since I can remember, I'm convinced that this glove is MAGIC. Even after just the first use, I noticed an instant reduction in overall redness and inflammation, and the bumps just keep disappearing the more I use it (they recommend to only use it about once a week, but I've been soooo tempted to use it more frequently because it works so well 😅). Both the body exfoliation glove and face sponge leave my skin feeling AMAZING, and I love that it's so gentle.
Not only do their products help naturally treat ingrown hairs and eczema, reduce KP, cellulite, and wrinkles, and brighten skin, but the gloves and sponges are also compostable!!
Price range: $9–$42
Find their products at Wildpier Beauty.
Whether you feel most empowered with a plastic, metal, or wood pick, there's an Afropick to help your individuality shine.
Price Range: $14.99—$25
Find your favorite style at Afropick on Amazon.
The Nuudii is super thin, lightweight (seriously, it folds down into a tiny 1.5 oz mesh wash bag), and very flexible, with minimal hold – and absolutely no underwires or hardware. The unique strap design can be worn in 12 stylish ways (and recently they've launched a halter system, too)! Their sizing system covers band sizes 30–40 and cup sizes A–G.
If you're a bit skeptical, wondering how such a sheer, tight-like material could possibly hold things up, I'm here to tell you it really works!! I, too, was a bit skeptical at first, but now I don't wear anything else. It's sooooooo comfy, plus I love how it highlights my ~au naturel~ shape – it's so female-empowering, which makes a lot of sense considering it's a woman-founded and women-led business.
Price range: $44–$54
Get yours from Nuudii.
In addition to traditional chai tea blends, she's also crafted other specialty tea blends, including haldi doodh (a turmeric latte blend), mango tea, low caff chai, and concentrates to mix with milk. Don't forget to check out all the recipes you can make with her tea blends, too!
Price range: $16–$110
Shop all her tea blends at One Stripe Chai.
This first-gen, Vietnamese American woman-owned business will bring your taste buds on an unforgettable journey, filled with flavor and culture with her award-winning roasts, from bold and smooth blends to light and fruity!
Price range: $14–$110
Try some Vietnamese coffee from Nguyen Coffee Supply.
Their at-home subscription also offers access to workout classes in eight different categories — Slide, Cardio Sculpt, Core, Boot Camp, Yoga, Brrreath, Recovery, and Brrrnouts — so you definitely won't get bored.
Promising review: "I'm a busy dad in Minneapolis who works from home. I was a college athlete (soccer) and have a little toddler who's 2.5 years old. Needless to say, time is of the essence and I like to get my sweat on! I love Brrrn's 10 and 20-minute workouts on their Brrrn At-Home App. In addition to these, I do some of my own workouts with weights on the Brrrn Board, such as side lateral lunges and reverse lunges with a 40-pound dumbbell. It's AWESOME! And I do it outside on the deck! It's really helped my posture, total-body conditioning, my core, glutes, and my back muscles. I can see myself using this for the rest of my life! On the days I don't use weights, I love the board also because it's low-impact -- the no jumping is great on my joints and the lateral side-to-side movement has also improved my balance and coordination. Needs to say, I highly recommend the Brrrn Board and their At-home App is AWESOME! A must buy!" —Johnny Adamic
Price: $299.99
Get your next fun workout device from The Brrrn Shop on Amazon.
No matter who you are or how you like to express yourself, their fun products will have you feeling empowered and joyful whenever you wear them! The Brooklyn, New York-based brand has magical makeup for your eyes, face, and lips — including sparkly eyeliners, vibrant eyeshadow palettes, brow gels, tinted lip glosses, and more! I don't know about you but I'm getting *so excited* thinking about all the glam new looks I'm about to try out soon!!
Price Range: $11.99—$21.99
Discover all their gorgeous and inclusive beauty products at Fluide on Amazon.
No matter what kind of adventure awaits you, they've got socks for you, with styles for hiking, snow sports, fishing, everyday wear, and more for children and adults. And with a 100% American-made supply chain, you'll feel even better about wearing them!
Promising review: "For me Farm to Feet is the perfect combination of sustainability, style, performance, and durability. I have never worn socks that have felt so good and felt so good about wearing a pair of socks!" —Jennifer Pharr Davis, Author, Speaker, National Geographic Adventurer of the Year
Price range: $10–$31
Get them from Farm to Feet.
It all started when founder Corinne Prevot made some cute patterned hats for her cross-country ski teammates at Burke Mountain Academy. Word quickly spread within the New England ski community and beyond, and now they make all sorts of exciting hats, neck warmers, bandanas, mittens, and more — and all from locally-sourced ingredients! :)
I have a headband (selfie included above from my first xc ski trip this season) and an unlined nordic ski hat, both of which I just adore!! They're so so so cute and *absolutely perfect* for winter hiking and cross-country skiing because they're warm, but not too warm when I start sweating.
Price range: $8–$48
Explore all the exciting patterns at Skida.
These high-quality pieces are stunningly gorgeous and extremely unique, which is exactly how jewelry should be.
Price Range: $15.50—$22.50
Design your personalized jewelry at her Esty shop, MignonandMignon or get it from MignonandMignon on Amazon.
They're vegan, cruelty-free, and naturally whitening, too! Once you already have your first jar, you can purchase four-month supplies, which come in compostable refill packaging. They've also got plastic-free dental floss and refillable deodorants if you're ready to go super green!
Price range: $5–$30
Get it from Bite.
This is a great place to start if you're looking to make some more eco-friendly swaps in your lifestyle. For example, you can switch to some reusable cleaning supplies, kitchen containers, or sustainable new clothes.
Price range: $8–$260
Browse their entire collection at Sustainable Home Goods.
Creator and co-founder Sandra Portal-Andreu drew on her Columbian and Cuban roots when coming up with the initial design for her product. The Tappas plate separates into detachable plates, as well as sliding out into an open, tray-style platter, which means that it's great for storage and serving alike. They now offer the Tappas in both beechwood and birchwood versions. This non-toxic, all-natural wooden beauty is a unique statement piece that's meant to help bring people together, especially if you decide to gather 'round the table and share some tapas!
Price: $89.99
For more details, visit Tappas on Amazon.
This Chicago-based company was founded by Sky Cubacub, a nonbinary, queer Filipinx human, who noticed that mainstream clothing designs failed to meet the needs of the trans and disabled communities. Their clothes reflect the concept of Radical Visibility, using bright colors and fun patterns to claim your body and rock your individuality!! How awesome is that??!
Helpful FYI — The shop's currently on a quick little break, but they'll be back early January. I, for one, have already bookmarked their site hehe.
Price: $7+
Shop their wearables at Rebirth Garments or get them from Rebirth Garments on Etsy.
Each sweater is made from a team of six ladies, spearheaded by Milena Bunalova, who fell in love with all things yarn and knitting when she was a little girl watching (and learning from) Granny.
Price range: $52.10–$1,000
Shop all their warm and cozy clothes at Dukyana on Etsy.
I'm *totally* investing in one of these, but the snazzy Apple watch bands have also caught my eye. 👀
Mila handmakes all her products from her shop in Fort Lauderdale, Florida, and you can even request custom products!
Price range: $9.94–$54.99
Find all their products at Smile Leather on Etsy.
Helena Rakhuba runs her Etsy shop from her home-based studio in Kingston, Canada, where she makes everything from the initial design to final polish. She creates and shares her art with the intent "to live life here and now".
Price range: $39–$79
Browse all her jewelry at Hereandnowshop on Etsy.