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    24 Small Businesses On Amazon You’ll Wish You'd Known About Way Sooner

    You'll feel way better about all that online shopping when supporting these super awesome small businesses. 🥰

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Divine Goddess Soaps hand-makes luxury soaps, shower steamers, and other premium spa products. Each scent is tied to a goddess, so you can find the blend of aromatherapy and moisturizing magic that connects most with your inner divinity and grace.

    A strawberry champagne soap set
    Divine Goddess Soaps/Amazon

    Founder Dana Massar is a licensed cosmetologist who created this company with a mission to inspire the inner goddess inside every woman and bring forth their inner and outer beauty. Are you more of a fiery cinnamon-and-cloves or gentle spring lavender-type goddess — or something else entirely? I, for one, can't wait to find out!

    Price Range: $9.95—$99.95

    Browse all her empowering mythical scents at Divine Goddess Soaps.

    2. Zack & Zoë Sweet Bee Farm is one super-sweet family-owned, Black-owned business, with nutrient-rich honey products harvested from the happy honeybees on their farm in New Jersey. 🍯🐝🤤

    BuzzFeed / Marquaysa

    Zack & Zoë's honey products remain unfiltered and unpasteurized, leaving them filled with all the naturally occurring vitamins, minerals, enzymes, and amino acids. With all sorts of delicious flavors, like raspberry, wildflower, lavender, and matcha, as well as creamed honey, bee pollen, and honeycomb, there's an incredible sweet-tasting delight for any and all honey lovers.

    According to my colleague, Marquaysa Battle, the creamed honey is absolutely *ah-maze-ing*. In her own words:

    "CREAMED HONEY IS QUITE THE REVELATION! I had no idea it existed until I saw this one (maybe I'm late? OK.) Anyway, lotsa reviews said that it's great for putting in tea and coffee. The verdict after trying it? It tastes GREAT. Upgrading my favorite hot beverages with this honey was just the start. I super dig the convenience of the creamed texture and have high-key been looking for excuses to use creamed honey on everything. My heart and taste buds now hold a special appreciation for how it spreads like butter on biscuits. I no longer have to worry about honey dripping all everywhere when I try to spoon it out."

    Price: $19.99—$34.99

    Shop all their sweet products at Zack & Zoë Sweet Bee Farm.

    3. Melixir is a vegan skincare company dedicated to making healthy and sustainable skincare accessible to all. Their plant-based formulations provide soothing luxury for even the most sensitive skin.

    A trio of Melixir lip butters

    No matter what your skincare and beauty needs are, they have you covered with lip butters, gentle facial cleansers, toner, hand creams, and more. There are even lovely gift sets, which make the perfect gift for anyone.

    Price Range: $12—$54

    Check out all the cruelty-free products at Melixir.

    4. Fluide is a Queer-owned brand on a mission to provide vegan, cruelty-free, and paraben-free beauty products for all the beautiful humans in the world, no matter what their skin, shade, or gender expression.


    No matter who you are or how you like to express yourself, their fun products will have you feeling empowered and joyful whenever you wear them! The Brooklyn, New York-based brand has magical makeup for your eyes, face, and lips — including sparkly eyeliners, vibrant eyeshadow palettes, brow gels, tinted lip glosses, and more! I don't know about you but I'm getting *so excited* thinking about all the glam new looks I'm about to try out soon!!

    Price Range: $11.99—$21.99

    Discover all their gorgeous and inclusive beauty products at Fluide.

    5. Rumpl is for all the outdoor gear-lovers because a lightweight puffy blanket is the ultimate camping companion.

    A camper spreading our her puffy blanket

    While their original puffy blanket brought this Portland, Oregon-based small business to fame, they now offer all sorts of different styles, including sherpa fleece throws and ultralight nanoloft puffy blankets.

    Price Range: $59—$349

    Browse all their cozy blankets at Rumpl.

    6. Kix'ies Thigh Highs makes sleek and sexy no-slip stockings that actually stay up — they're the only company that bases their sizes on thigh circumference measurements. With all sorts of patterns and styles, they've got the perfect pantyhose for everyone.


    You can feel extra good about shopping here because some of the proceeds are donated to the Leukemia and Lymphoma Society. They also carry body stockings, soaps, and hand sanitizer.

    Price Range: $20—$30 (available in four sizes that fit heights from 4'11"—6'0", thigh circumference up to 35", and weights from 90—260+ lbs)

    Check out all their fun styles at Kix'ies Thigh Highs.

    7. Osuga is all about women's pleasure, and don't worry — it's woman-owned (IYKYK, right?!). These body-pleasing, sensual sensation machines also have an extremely pleasing — and award-winning — aesthetic design.

    Two women holding the two different Osuga vibrators

    No matter what your needs are, Osuga's got you covered...with pleasure ;)

    Price Range: $109—$129

    Check out their products at Osuga.

    8. Moonlight Makers creates all sorts of fun, eco-friendly, and nontoxic screen printed products. Their collection features over 100 funny, cute, and silly designs, from punny tea towels that encourage "Gouda vibes only" to magnets reminding you to "Let that shiitake go" and beyond!

    Moonlight Makers/Amazon

    Moonlight Makers is the passion project of Nicole and Claire, two moms who are all about having fun, laughing, and making memories with their families. Now those are some values I can get behind!

    Price Range: $7—$120

    Shop all their fun designs at Moonlight Makers.

    9. Mola Pila is a Spanish toymaker who handcrafts plush toys with lots of creativity and love. Choose one of her adorable pre-made designs, or contact her for a custom, made-to-order doll.

    Model with a pink stuffed toy
    Mola Pila/Amazon

    Price Range: $25+

    Embrace your inner child and find your new plush toy at Mola Pila.

    10. Afropick is a Black-owned family business creating unique hair picks to celebrate textured hair. These accessories make a powerful statement and symbolize unity, strength, and heritage.


    Whether you feel most empowered with a plastic, metal, or wood pick, there's an Afropick to help your individuality shine.

    Price Range: $14.99—$25

    Find your favorite style at Afropick.

    11. Pur Home makes sulfate-free, nontoxic laundry detergent...which means you won't see that long list of harsh chemicals you usually find on labels by mainstream brands. It's also way more eco-friendly, coming in a biodegradable and compostable container. Cleaner clothes AND a cleaner planet!

    pur home free and clear detergent jug sitting inside a dryer machine
    Pur Home / Instagram / Via

    Their liquid detergent comes in a Free & Clear scent so you won't have to worry about it irritating your sensitive skin.

    Price: $20.95

    Read more details at Pur Home.

    12. Urban Kangaroo lets you make all-natural home and beauty products from the comfort of your own home. Their DIY kits come with easy instructions and all the locally-sourced ingredients you'll need to prepare your own bath bombs, lip balms, lotions, candles, and more!

    Urban Kangaroo,

    This women-owned, California-based small business personally tests all their recipes in their Orange County studio. Plus, their kits are free of parabens, sulfates, synthetic dies, petrochemicals, and all the other yucky things you don't want in your products.

    Price Range: $12.95—$39.95

    Find your favorite DIY kit at Urban Kangaroo.

    13. Girl+Hair is a Black woman-owned business that's revolutionizing how women care for their naturally curly and kinky hair, even under a protective style.

    Model applying product to her scalp

    The founder, Dr. Camille Verovic, created this company out of her own frustration with the lack of natural, yet effective, hair care products for her hairstyle. Now thanks to her, it's easy and convenient for everyone to take care of their natural hair!

    Price Range: $12.99—$15.99

    Browse more hair care products at Girl+Hair.

    14. Radiate Campfire will help you enjoy a little warmth and ambience wherever your travels bring you. Their four-pound portable campfire lights as easy as a candle and provides over three hours of burn time, with no firewood needed. Someone grab the s'mores fixings!

    Radiate Campfire/Amazon,

    If this product sounds a bit familiar, it might be because you saw them on Shark Tank. And of course, the sharks all loved the idea (and we can see why). This USA-made portable campfire is eco-friendly, made from recycled soy wax and paper briquettes.

    Price: $27.99

    Check out more details at Radiate Campfire.

    15. The Brrrn Shop offers a new and exciting take on at-home fitness with their unique Brrrn slide board. It's an accessible, low-impact piece of equipment great for all different kinds of exercise, and best of all, it makes working out fun.

    A male reviewer's photo of himself using the board to perform weighted side lateral lungs with a dumbbell

    Their at-home subscription also offers access to workout classes in eight different categories — Slide, Cardio Sculpt, Core, Boot Camp, Yoga, Brrreath, Recovery, and Brrrnouts — so you definitely won't get bored.

    Promising review: "I'm a busy dad in Minneapolis who works from home. I was a college athlete (soccer) and have a little toddler who's 2.5 years old. Needless to say, time is of the essence and I like to get my sweat on! I love Brrrn's 10 and 20-minute workouts on their Brrrn At-Home App. In addition to these, I do some of my own workouts with weights on the Brrrn Board, such as side lateral lunges and reverse lunges with a 40-pound dumbbell. It's AWESOME! And I do it outside on the deck! It's really helped my posture, total-body conditioning, my core, glutes, and my back muscles. I can see myself using this for the rest of my life! On the days I don't use weights, I love the board also because it's low-impact -- the no jumping is great on my joints and the lateral side-to-side movement has also improved my balance and coordination. Needs to say, I highly recommend the Brrrn Board and their At-home App is AWESOME! A must buy!" —Johnny Adamic

    Price: $299.99

    Read more details at The Brrrn Shop.

    16. MignonandMignon is an Asian-owned and woman-owned small business that makes absolutely beautiful hand-crafted jewelry, including customized pendants, birthstone necklaces, monogrammed bracelets, and more.


    These high-quality pieces are stunningly gorgeous and extremely unique, which is exactly how jewelry should be.

    Price Range: $15.50—$22.50

    Design your personalized jewelry at MignonandMignon.

    17. Simple Loose Leaf Tea Company is a family-run tea shop offering over 200 tea flavors from around the world, as well as a monthly loose-leaf tea subscription box for the true tea enthusiasts. Move over coffee-lovers; this one's for us.

    A bag of prickly pear herbal tea
    Simple Loose Leaf Tea Company/Amazon

    All their products are hand-packed at Bost, which is a nonprofit organization dedicated to empowering individuals with developmental disabilities. 

    Price Range: $5—$14.95

    Browse all their teas (and then brew yourself a big ole pot of tea) at Simple Loose Leaf Tea Company.

    18. Nandy's Nook radiates cozy vibes with their super adorable —and customizable — hand-crocheted accessories for all things coffee and tea. Now, I'm suuuuuper ready to snuggle up with a warm cup of coffee.

    Nandy's Nook

    Valerie crafts all her products with special care and extra love, and her customers appreciate it:

    "Love, LOVE, Love this! Thoughtfully and beautifully wrapped. I can’t wait for the fall to insulate my hot to-go cups! Thank you!" —M Kesner

    Price Range: $11.49—$25.95

    Browse more tea and coffee accessories at Nandy's Nook.

    19. Piccolina is the perfect place to shop for your little ones. The women-led team designs children's clothing to empower and inspire young kids, no matter what their interests, hopes, and dreams may be.

    Three girl models wearing long-sleeve Piccolina shirts each with a powerful female graphic on the front: Ada Lovelace, Annie Smith Pock, and Ruth Bader Ginsburg

    When you shop here, you're supporting a small business that gives back. Their products are made in female-owned and operated factories, and they donate 1% of profits to local nonprofits and community organizations. 

    Price: $28

    Check out more cute and inspirational children's clothing at Piccolina.

    20. GreenCityLiving will help you transition to a more eco-friendly lifestyle with all sorts of reusable products. Plus, every time you place an order, they plant a tree!

    Green City Living/Amazon

    From paperless paper towels and reusable snack bags to reusable dishcloths and metal straws, they've got a reusable, eco-conscious alternative for everything. Don't worry if you feel a bit overwhelmed at first. Start small, and swap what you can. GreenCityLiving will be with you every step of the way.

    Price Range: $11—$26

    Check out all their eco-friendly alternatives at GreenCityLiving, and start lessening your environmental footprint today.

    21. Bluecup makes reusable coffee pods that are compatible with Nespresso machines. Not only are they more eco-friendly, but they also let you customize your espresso with whatever kind of coffee you want — now that's a win-win!

    The bluecup espresso pod

    Bluecup was the brainchild of a bunch of coffee connoisseurs seeking a new and better way to espresso. Plus, I just love their motto: espresso yourself! ...why yes, I will, thank you!

    Price Range: $16.50—$34.50

    Shop more espresso products at Bluecup.

    22. Sound makes next-level sparkling water infused with tea and botanicals, as well as super refreshing, unsweetened *sparkling teas*. Both are great bubbly drinks on their own, but also make some pretty great mocktails!


    Sound is not only USDA-certified organic, but also climate pledge friendly, meaning their business practices meet extra high levels of sustainability certifications.

    Price Range: $29.99—$37.98

    Shop all their flavors at Sound.

    23. Mountain Beast Man Tonic handcrafts men's grooming and self-care products — beard oil, aftershave, and cologne — from organic, locally sourced US ingredients.

    the cologne stick laying on a wooden surface

    This Latinx-owned small personal-care shop is based in California and run by the founders, Jessica and Tonatzin. All the brand's ingredients are locally sourced — including the aloe vera that's grown right in Jessica's garden. The shop's packaging is zero-waste and recyclable. Don't we love to see it 😍?! 

    Some of their products even double in function, like the multi-purpose solid cologne stick, which works great as a woodsy-scented cologne or deodorant-alternative — or both!

    Price Range: $10—$14

    Browse all their grooming products at Mountain Beast Man Tonic.

    24. Tappas has created one of the most innovative multifunctional containers that are both aesthetically pleasing and highly versatile with its unique three-tier spiraling sphere design.,

    Creator and co-founder Sandra Portal-Andreu drew on her Columbian and Cuban roots when coming up with the initial design for her product. The Tappas plate separates into detachable plates, as well as sliding out into an open, tray-style platter, which means that it's great for storage and serving alike. They now offer the Tappas in both beechwood and birchwood versions. This non-toxic, all-natural wooden beauty is a unique statement piece that's meant to help bring people together, especially if you decide to gather 'round the table and share some tapas!

    Price: $89.99

    For more details, visit Tappas.

    Reviews have been edited for length and/or clarity.

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