We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    24 Small Businesses On Amazon You’ll Wish You'd Known About Way Sooner

    You'll feel way better about all that online shopping when supporting these super awesome small businesses. 🥰

    1. Divine Goddess Soaps hand-makes luxury soaps, shower steamers, and other premium spa products. Each scent is tied to a goddess, so you can find the blend of aromatherapy and moisturizing magic that connects most with your inner divinity and grace.

    A strawberry champagne soap set

    2. Zack & Zoë Sweet Bee Farm is one super-sweet family-owned, Black-owned business, with nutrient-rich honey products harvested from the happy honeybees on their farm in New Jersey. 🍯🐝🤤

    3. Melixir is a vegan skincare company dedicated to making healthy and sustainable skincare accessible to all. Their plant-based formulations provide soothing luxury for even the most sensitive skin.

    A trio of Melixir lip butters

    4. Fluide is a Queer-owned brand on a mission to provide vegan, cruelty-free, and paraben-free beauty products for all the beautiful humans in the world, no matter what their skin, shade, or gender expression.

    5. Rumpl is for all the outdoor gear-lovers because a lightweight puffy blanket is the ultimate camping companion.

    A camper spreading our her puffy blanket

    6. Kix'ies Thigh Highs makes sleek and sexy no-slip stockings that actually stay up — they're the only company that bases their sizes on thigh circumference measurements. With all sorts of patterns and styles, they've got the perfect pantyhose for everyone.

    7. Osuga is all about women's pleasure, and don't worry — it's woman-owned (IYKYK, right?!). These body-pleasing, sensual sensation machines also have an extremely pleasing — and award-winning — aesthetic design.

    Two women holding the two different Osuga vibrators

    8. Moonlight Makers creates all sorts of fun, eco-friendly, and nontoxic screen printed products. Their collection features over 100 funny, cute, and silly designs, from punny tea towels that encourage "Gouda vibes only" to magnets reminding you to "Let that shiitake go" and beyond!

    9. Mola Pila is a Spanish toymaker who handcrafts plush toys with lots of creativity and love. Choose one of her adorable pre-made designs, or contact her for a custom, made-to-order doll.

    Model with a pink stuffed toy

    10. Afropick is a Black-owned family business creating unique hair picks to celebrate textured hair. These accessories make a powerful statement and symbolize unity, strength, and heritage.

    11. Pur Home makes sulfate-free, nontoxic laundry detergent...which means you won't see that long list of harsh chemicals you usually find on labels by mainstream brands. It's also way more eco-friendly, coming in a biodegradable and compostable container. Cleaner clothes AND a cleaner planet!

    pur home free and clear detergent jug sitting inside a dryer machine

    12. Urban Kangaroo lets you make all-natural home and beauty products from the comfort of your own home. Their DIY kits come with easy instructions and all the locally-sourced ingredients you'll need to prepare your own bath bombs, lip balms, lotions, candles, and more!

    13. Girl+Hair is a Black woman-owned business that's revolutionizing how women care for their naturally curly and kinky hair, even under a protective style.

    Model applying product to her scalp

    14. Radiate Campfire will help you enjoy a little warmth and ambience wherever your travels bring you. Their four-pound portable campfire lights as easy as a candle and provides over three hours of burn time, with no firewood needed. Someone grab the s'mores fixings!

    15. The Brrrn Shop offers a new and exciting take on at-home fitness with their unique Brrrn slide board. It's an accessible, low-impact piece of equipment great for all different kinds of exercise, and best of all, it makes working out fun.

    A male reviewer's photo of himself using the board to perform weighted side lateral lungs with a dumbbell

    16. MignonandMignon is an Asian-owned and woman-owned small business that makes absolutely beautiful hand-crafted jewelry, including customized pendants, birthstone necklaces, monogrammed bracelets, and more.

    17. Simple Loose Leaf Tea Company is a family-run tea shop offering over 200 tea flavors from around the world, as well as a monthly loose-leaf tea subscription box for the true tea enthusiasts. Move over coffee-lovers; this one's for us.

    A bag of prickly pear herbal tea

    18. Nandy's Nook radiates cozy vibes with their super adorable —and customizable — hand-crocheted accessories for all things coffee and tea. Now, I'm suuuuuper ready to snuggle up with a warm cup of coffee.

    19. Piccolina is the perfect place to shop for your little ones. The women-led team designs children's clothing to empower and inspire young kids, no matter what their interests, hopes, and dreams may be.

    Three girl models wearing long-sleeve Piccolina shirts each with a powerful female graphic on the front: Ada Lovelace, Annie Smith Pock, and Ruth Bader Ginsburg

    20. GreenCityLiving will help you transition to a more eco-friendly lifestyle with all sorts of reusable products. Plus, every time you place an order, they plant a tree!

    21. Bluecup makes reusable coffee pods that are compatible with Nespresso machines. Not only are they more eco-friendly, but they also let you customize your espresso with whatever kind of coffee you want — now that's a win-win!

    The bluecup espresso pod

    22. Sound makes next-level sparkling water infused with tea and botanicals, as well as super refreshing, unsweetened *sparkling teas*. Both are great bubbly drinks on their own, but also make some pretty great mocktails!

    23. Mountain Beast Man Tonic handcrafts men's grooming and self-care products — beard oil, aftershave, and cologne — from organic, locally sourced US ingredients.

    the cologne stick laying on a wooden surface

    24. Tappas has created one of the most innovative multifunctional containers that are both aesthetically pleasing and highly versatile with its unique three-tier spiraling sphere design.

    Reviews have been edited for length and/or clarity.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    animated gift bags and boxes