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    35 Beauty Products You Won't Be Able To Resist Buying After Seeing The Before And After Shots

    Hair, makeup, and skincare products reviewers have tried and loved — and they've got the pictures to prove it.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A box of pore-tightening, skin-lifting face masks that might freak you out at first (they make your face look like a zombie!), but once you peel it off, you'll be nothing but pleased at how radiant your skin looks.

    Promising review: "At 60 years old I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57 my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with sales people younger than my grandchildren telling me what I'm doing 'wrong' with my skincare regimen. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way..LOL. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg

    Get a box of eight masks from Amazon for $30.90.

    2. An eye cream to reduce those stubborn dark circles and puffy bags under your eyes that tend to pop up in the morning. Made with all-natural botanical ingredients, it's as gentle on your skin as it is on the environment.

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    Different reviewer's progression photo showing their eye bags disappearing over time

    Promising review: "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

    Get it from Amazon for $9.99+ (available in two sizes).

    3. A L'Oréal *eight-second* lamellar water rinse-out treatment because you don't need to drop half your paycheck at the salon to get a treatment that will make your hair look shiny, moisturized, and strong.

    Reviewer with frizzy long hair
    Reviewer with shiny long, straight hair

    And it's silicone free!

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Get it from Amazon for $8.97.

    4. The highly effective Bio-Oil that works wonders to help fade scars (both old and new ones) and moisturize your skin without clogging your pores. It's especially beneficial to anyone who lives in dry climates and needs a hydrating boost for your skin.

    Psst! Bio-Oil contains retinol, which accelerates skin turnover but can make you more sensitive to the sun — so don't forget your sunscreen!

    Promising review: "Bio-Oil is the BEST skin product on the market. I use it as a twice a day — morning and before I go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes. I am 71 years old. No one paid me to write this." —Amazon Customer

    Get it from Amazon for $8.47+ (available in three sizes).

    5. Lip Bar tinted skin conditioner for the most even, dewy, natural-looking makeup look ever. With SPF 11, it'll protect you from the sun as it moisturizes your skin thanks to the hyaluronic acid.

    model showing before and after of using tinted skin conditioner
    squeeze bottle of the product in caramel delight
    Lip Bar

    Lip Bar is a Black-owned, woman-owned small business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).

    Promising review: "I have have only worn foundation on special occasions. I tried this tinted moisturizer and when I got it I tried it out and I was in LOVE!! I have found a simple and natural coverage I have been looking for so long. I don’t feel like I have anything on, it’s not a heavy weight like some foundations give. My skin looks great and the color is a perfect match for my skin tone. I just LOVE IT!" —La H.

    Get it from Lip Bar for $17 (available in eight shades).

    6. A Revlon hot-air brush magically designed to dry and style hair with just a few passes. It'll create bouncy, shiny hair in about a quarter of the time it would take with a traditional blow-dryer and round brush.

    Reviewer who has straightened hair of their tight curly hair with the hot air brush
    Another reviewer with natural curly hair
    The same reviewer with their hair straightened with the hot air brush

    Promising review: "First-time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz, and lots of volume. Hope this review helps you, anyone out there who has similar hair!" —Anon anon

    Get it from Amazon for $34.88.

    7. Essence Lash Princess Mascara that will make your lashes look so long, thick, and full, people will start asking you if you got eyelash extensions. 

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    BuzzFeed editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

    Promising review: "This is the best mascara I have ever used, hands down! I've run the gamut from cheap drugstore brands to high end department store brands, and none work as well as this. I've had friends ask me if I'm wearing false eyelashes and where I got them because they look so natural! They really do lengthen and thicken the eyelashes. I thought I might have to scrub it off with an oil-based makeup remover, but was happily surprised to wipe it clean with micellar water and a cotton ball, I'm hooked!" —Amazon Customer

    Get a three-pack from Amazon for $14.97.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review! You can also check out her review of the mascara on TikTok!

    8. A tube of retinol night cream formulated to plump up and make your skin look firmer as you're getting some ZZZs. Any beauty product that works hard for us while we're literally asleep is something we can get behind.

    amazon.com, amazon.com

    Promising review: "I cannot believe how well this is working! I've been using it consistently every night with moisturizer for one week and I'm already seeing drastic results to smooth out my cystic-acne scars on my cheeks! I'm so excited that I've found something that doesn't break out my acne-prone, eczema-prone, highly sensitive skin." —Emily H.

    Get it from Amazon for $16.98.

    9. A lightweight liquid foundation that not only gives you seriously jaw-dropping coverage, but it also actively treats blemishes thanks to the salicylic acid in the formula.

    amazon.com

    Promising review: "I love this stuff! It's one of the only foundations that my dermatologist lets me use that actually covers anything. The other noncomedogenic foundations I have tried hardly cover anything. You can use a little for light coverage or use a lot for full coverage. I've applied it with a sponge, brush, and silicone sponge and it worked great with all. It even works fine if you just apply it with your fingers. I have extremely acne-prone skin and it does not make me break out. It also has salicylic acid in it which helps with breakouts." —Kindle Customer

    Get it from Amazon for $4.82+ (available in 13 shades).

    10. An eye primer because you don't want to spend precious time perfecting your eyeshadow just for it to be faded and creased by lunchtime.

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.75.

    11. A cruelty-free vitamin C serum designed to brighten up dark spots and help correct pigmentation issues. Reviewers rave about how even their skin looks and how soft their face feels after using the serum for just a few days.

    A reviewer with dark skin showing the serum lightened the acne scars on their forehead and cheeks until they were basically gone
    Progression photos showing redness and acne on reviewer's cheeks is reduced on day 2 and day 4

    Promising review: "I am 23 years old, a medical student, with very TIRED, acne-prone, and dull skin. I have struggled with acne throughout my entire adolescent and adult life. I have used many products all over the market. The years of heavy chemicals trying to treat my acne has definitely hurt the integrity of my skin. I have had new fine lines, wrinkles, HEAVY bags, and dark circles. I started doing research on skin care and decided to completely revamp my beauty routine. If you care about your skin, you should not hesitate in purchasing this serum. My skin is still not perfect. I do have a few blemishes that will pop up, but as for my skin overall...it has helped tremendously. DON'T HESITATE." —Allie Carter

    Get a 2-oz. bottle from Amazon for $35.99.

    12. A bottle of sulfate-free biotin shampoo infused with botanical extracts that work to thicken and hydrate your hair. It's also a clarifying shampoo, which means it will get rid of any product buildup at your scalp.

    Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff

    Get it from Amazon for $9.85.

    13. A foot file to use if your heels are starting to resemble the ground of the Sahara Desert. Once you run this file over your feet and let it do its magic, you'll have heels so smooth, it'll feel like you just got a pedicure from a professional. 

    Promising review: "This baby is seriously sharp and does serious magic to my horrific callouses! I have had foot files and that ridiculous pedi-egg before and they don’t hold a candle to this. So imagine my surprise when this actually works really well! I used it dry out of curiosity since it says wet or dry, and honestly I feel like it works even better dry than wet. I can’t believe how much better my feet look! Sooooo gross to use (it’s basically Mount Everest in foot skin), yet such a satisfying result! My only sad thing is now it hurts to walk on gravel barefoot. Worth it!!" —Eliza

    Get it from Amazon for $9.95.

    14. An anti-dandruff shampoo if you're sick and tired of finding little flakes of your scalp on your shoulders. Also, people with dandruff know how dang itchy the problem is, and this is formulated to keep those scalp scratchies at bay.

    Promising review: "I have tried every natural thing for my dandruff-y, funky scalp. I did tea tree, neem, a couple Aveda systems, borax, just everything. For a couple YEARS. I'd see mild improvement, but it was always a struggle and if I let up, it was back with a vengeance. And then I used this twice and it's just all gone. I'm going to keep using it for a while to make sure this stuff is killed off completely, but I can already tell I'm not going to have gross lumps of dead skin in my hair ever again. I've had a lot of hair loss the last couple years too, and I have SO much hope that this will help reverse that! I'm still using my nice natural shampoo as my main shampoo. This stuff is kind of harsh. But as medicine it can't be beat and I'm so glad I bought it." —bright shiny things

    Get it from Amazon for $14.84.

    15. A razor bump treatment to banish those painful, itchy bumps that pop up post-shaving. It'll also help fight against those pesky ingrown hairs.

    model holding up a bottle of frederick benjamin post shave gel
    before photo of a model with bumpy skin and ingrown hairs
    after photo of the same model's face, noticeably clearer, after using the post-shave anti-bump cream
    Frederick Benjamin

    After shaving, apply evenly onto dry, just shaved areas. If you're dealing with bumps or ingrown hair, apply on the affected area twice a day, onto a clean dry face. Repeat daily.

    Frederick Benjamin is a Black-owned small business based in New York City that specializes in grooming products specifically designed for Black men who struggle with ingrown hairs and razor bumps.

    Get it from Frederick Benjamin for $18.

    16. An acne patch — it'll extract all the gunk that sits right under the skin whenever you have a whitehead. Just place one of these on your breakout, leave it on overnight, and you'll wake up to visibly smaller, less red zits.

    Reviewer's square acne patch that is filled with pimple discharge
    Reviewer's cheeks with dark red acne scars and breakouts
    Same reviewer's cheeks, which are now a more even skin tone and free of almost all breakouts

    Promising review: "These are the best. Pop on one of these and your zit heals in half the time. The package has several different sizes so you can use really small ones for average pimples or on small places like the tip of your nose. It also comes with big ones for those zits that look like a light in the middle of your forehead. They’re practically invisible so you can wear them during the day." —Terry L. Burgess

    Get 40 round patches from Amazon for $8.49 (also available in XL square patches).

    Read our full in-depth review of Avarelle's acne patches that gets into the nitty-gritty — why they work, how to use them, and why 30,000+ people can't stop raving about them.

    17. A set of flexible curling rods if you love the look that hot rollers give you but hate how bulky and uncomfortable they can be. These are easy to put in, provide long-lasting, bouncy curls, and they're so comfortable, you could even wear them to sleep.

    Reviewer wearing the rods
    Same reviewer showing their beautiful, voluminous heatless curls

    Promising review: "I love these rollers. My hair is very thin and the hot rollers and dryer that I have been using further destroyed my hair. These rollers are easy to use. I put a little water on each section, roll, and usually wait two hours. My curls are great and stay all day." —The Sutherlands

    Get 42 rods from Amazon for $12.99.

    18. deep-conditioning hair mask for anyone who can practically hear their hair whispering to them, "Help me! I'm dry and damaged!" Just put this super-hydrating mask on your hair for 5 to 10 minutes after shampooing and you'll come out of the shower with smoother, healthier, and frizz-free locks.

    white jar of the hair mask
    model with dry frizzy hair and then smooth styled hair after using the hair mask
    Briogeo

    Briogeo is a Black-owned, woman-owned small business that specializes in cruelty-free, gluten-free, mostly vegan hair products. Every product is also six-free, which means it has no harsh sulfates, silicones, phthalates, parabens, DEA, or artificial dyes.

    Promising review: "MY HAIR HAS NEVER BEEN SOFTER! Seriously, this stuff is magic. My hair was so soft using this product and never felt greasy like a lot of other products will make my hair feel. I have straight, fine hair and it was awesome!" —mhopp

    Get it from Briogeo or Amazon for $38.

    19. A purple shampoo to remove any unwanted yellow tones in your blonde hair. This is a necessity if you spend major $$ at the salon to dye your hair and you want it to keep looking as great as it did on Day 1.

    Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd

    Get it from Amazon for $9.99 (available in three sizes).

    And check out our full write-up on this Fanola No Yellow Shampoo to learn more.

    20. A reusable Revlon Volcanic Face Roller anyone with oily skin will appreciate. Just roll this across any shiny parts of your face, and watch in amazement as all the oil disappears!

    reviewer's oily forehead before using the face roller compared to it looking much more matte after using it
    amazon.com

    To clean the roller, you can twist the roller's ring to unlock and pull out the stone. Just wash with your normal face cleanser, rinse, and air dry before putting it back in. 

    Promising review: "This rolling device is like pure magic. Or voodoo?! You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball, never to be seen again! This is an item that #TikTokMadeMeBuy for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on Amazon and once they had it in stock again, they charged my card and sent it my way! ... You will be pleased. Thank me later. ;)" —Veronica Cooper

    Get it from Amazon for $9.98.

    21. mattifying makeup primer that keeps your makeup looking fresh and crease free even in the middle of a hot summer day. Gone are the days when your makeup starts melting down your face after five minutes in the sun!

    Reviewer's selfie to show makeup fully done with primer
    Same reviewer, but after three hours of dancing to show how well her makeup stayed

    Promising review: "I could go on and on about this magic face sauce, but instead I’m just gonna lead with the pictures from my random sweat test experiment and tell you what you’re seeing. I think it did a GREAT job of soaking up the oil on my nose and forehead, much better than any pressed or loose mattifying powders I use. The (picture on the right) is after I danced Lindy Hop, Shag, AND Balboa (all fairly rigorous dance lexicons in the swing dance family) for three hours in a hot, crowded bar that had to be at least 90 degrees inside. According to my Fakebit, I did 20,000 steps that night so I REALLY put this stuff to the hardest test I could manufacture! It’s lasted for forever, as well, so I definitely think it’s a good deal for the price. It’s small, but you don’t need a lot!" —Queenofthehouse

    Get it from Amazon for $17.19.

    22. A hair finishing stick if you're always fighting to get those unruly wisps of hair at the nape of your neck to behave whenever you pull your hair up.

    A reviewer showing their messy bun with flyaways in the back
    The same person showing their neater, slicked-back bun after using the hair-finishing stick

    Promising review: "I have super-fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hairspray." —Jill Stilfield

    Get it from Amazon for $7.98.

    23. Or an edge-control gel to lay your edges with ease  — and without any flaking or residue other gels can leave behind.

    reviewer's before photo of her natural edges and baby hairs
    after photo of the hair slicked back and laying down

    BUT we want to add that you shouldn't feel pressure to lay your edges, unless you want to, of course! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising review: "Hands down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and nongreasy! And this one is not even the strongest in the line. Love this product!" —Seabea2013

    Get it from Amazon for $7+ (available in four sizes).

    24. A multitasking face oil formulated with jojoba oil, tea tree, argan oil, and vitamin E — all those ingredients work together to fight inflammation, make your skin color appear more even, and even moisturize your skin.

    Before and after showing the oil helped get rid of user's red, irritated cheek breakouts
    AxV Beauty

    Axv Beauty is a Black-owned business started by Asata Evans and Vic Rose.

    Promising review: "How have I lived my whole life without this amazing oil? Day one of use and my face already feels smoother. I’m obsessed with this stuff and will be recommending it to everyone." —Catie

    Get it from Axv Beauty for $30+ (available in two sizes).

    25. A bestselling eyebrow pencil with a double-ended design — use the angled pencil side to fill out your eyebrows and then the spoolie brush to make everything look smooth and blended.

    Reviewer showing results of using Maybelline brow pencil
    amazon.com

    Promising review: "Spent years using a brow pomade but got tired of it drying out in the little pot so quickly. I avoided pencils since I could never find one that went on as saturated and with a creamy sort of consistency that I was used to. Tried this on a whim since I'd seen a few positive reviews via YouTube and thought the angled tip was pretty neat. I don't know if I'd want to use anything else ever again because I love it so much! Easy to apply, goes on smoothly, and the little brush on the end is great for evenly brushing product through the brows once they're filled in. Looks so natural and precise. So very happy to get out of my comfort zone and try something new." —Shannon M Slape

    Get it from Amazon for $7.75+ (available in four shades and a pack of two).

    26. A super-soft Makeup Eraser that uses water (yes, just water!) to remove your makeup, even the long-lasting matte lipsticks and the waterproof eyeliner. After a few uses, just throw this in the wash, and you can reuse it over and over again.

    Pink washcloth
    Reviewer with half their face made up, and the other half bare after using the eraser

    Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With Makeup Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz

    Get it from Amazon for $13.97+ (available in nine colors).

    Check out BuzzFeed's review of the Makeup Eraser for more deets!

    27. A cult-favorite Aztec Secret Indian Healing Clay mask — it might just trick you into thinking you just got a facial from the spa as it gets deep into your pores and leaves you feeling refreshed. Many reviewers have noticed clearer skin and less breakouts after using this mask regularly.

    A before-and-after of a person with a lot of acne scars on their face compared to a much clearer complexion with only 3-4 scars still visible
    The face mask jar

    There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty-free and formulated without additives or fragrances.

    Promising review: "I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black tea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres

    Get it from Amazon for $14.95 (available in two sizes).

    Check out more details about this popular clay mask.

    28. Nyx Concealer Color Correcting Palette that'll quickly become the MVP of your makeup bag. Whether you're looking to conceal dark circles, brighten up your complexion or reduce redness, this palette's got you covered.

    The palette with yellow, green, purple, peach, pink, and brown color correctors
    model before and after applying the color correctors, with a more evened-out complexion after
    Instagram / NYX Cosmetics / Via www.instagram.com, Amazon

    The palette features six shades, which are light and medium (to camouflage spots that aren't too dark), yellow and peach (to conceal dullness and dark circles), green (to cover redness), and purple and pink (to brighten). The concealers have a creamy, hydrating formula. Apply the color that will conceal the spot that you want to cover and then put your foundation on top of it as usual.

    Promising review: "I've always used concealers that match the color foundation I use. I decided to try the different color concealers and I'll stick with these. They cover the dark circles and redness with perfection." —Debbie

    Get it from Amazon for $9.43 (also available in three additional correcting versions).

    29. Bread Beauty Supply Elastic Bounce Cream to restore the springiness to your curls, even if you've been struggling with dry, frizzy hair. You'll be amazed at how much definition and texture your locks will have!

    product user with curly hair before and after using the cream, the after with more defined curls
    Sephora

    Bread Beauty Supply is a Black woman–owned small business that excels in creating haircare for not so basic hair. And they cater for curl types 3a to 4c.

    Promising review: "This curl cream is really it. I have tried different ones before but I feel like this one leaves my hair bouncy and moisturized. I really like the smell, too — its so sweet, makes me want to eat it hehe. I like that a little goes a long way and the packaging is really great size so it would last a long time." —Sephora Customer

    Get it from Sephora for $28.

    30. Maybelline Instant Age Rewind concealer for anyone searching for an easy-to-apply option that can cover your dark circles, blends well, and stays put even during sweaty days. This concealer really does it all!

    Reviewer with dark under-eye bags
    The same reviewer wearing the concealer, which has brightened the under-eye area

    Promising review: "Best under-eye concealer ever. I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty

    Get it from Amazon for $4.11+ (available in nine shades).

    Check out my colleague's Maybelline's Instant Age Rewind Concealer review and learn why it's her favorite.

    31. Elizavecca CER-100 Collagen Protein Treatment if you're feeling like your processed, damaged hair has seen better days. This will breathe new life into your locks by making it feel fuller, healthier, and silkier thanks to the ceramides and collagen in the formula.

    Bek O' Connell / BuzzFeed

    Promising review: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Olaplex (which I had tried and wasn't blown away by) so I thought I would give it a try — and I'm so thankful I did! My bleached and heat-damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle, but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carly S. Whitson

    Get it from Amazon for $8.75.

    And check out our full review of the Elizavecca CER-100 Collagen Protein Treatment for more deets!

    32. A container of Etude House's Zero Sebum Drying Powder designed to keep all the dreaded oil on your skin at bay. You'll have a perfectly matte look even after hours and hours of wearing your makeup!

    Amazon, amazon.com

    Promising review: "I have a super-oily face by the end of the day, see the attached pictures. I hate it, it looks gross. This definitely helps combat that but it's not 100% foolproof for my face. Even still, I don't like to go a day without it. It's worth keeping in my routine of blotting papers, toners, etc. PROS: instantly creates a matte look without feeling dry or clogging pores. Lightweight enough to wear on or under makeup. It doesn't cause breakouts or redness and has a mild scent. Genuinely keeps my face feeling fresher throughout the day. I like to wear it on a daily basis. CONS: The only negative is that there's not a huge, huge difference in appearance. But it feels way better, and that's a huge plus!" —Jen

    Get it from Amazon for $6.50.