Skip To Content

    28 Hair Products With Before-And-After Photos That'll Convince You To Change Up Your Whole Routine

    Give your mane a makeover with these products reviewers are absolutely raving about.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A L'Oreal *eight-second* lamellar water rinse-out treatment because you don't need to drop half your paycheck at the salon to get a treatment that will make your hair look shiny, moisturized, and strong.

    And it's silicone-free!

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Get it from Amazon for $8.97.

    2. A Revlon hot air brush magically designed to dry and style hair with just a few passes. It'll create bouncy, shiny hair in about a quarter of the time it would take with a traditional blow-dryer and round brush.,

    Promising review: "First-time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz and lots of volume. Hope this review helps you anyone out there that have similar hair!" —Anon anon

    Get it from Amazon for $41.85+ (available in five colors).

    3. A bottle of sulfate-free Biotin shampoo infused with botanical extracts that work to thicken and hydrate your hair. It's also a clarifying shampoo, which means it will get rid of any product buildup on your scalp.

    Reviewer's before-and-after of them showing some balding on the top of their head compared to the bald spot being almost completely grown in

    Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not wild about the way it smells but others love it when they smell my hair." —Diane J. Huff

    Get it from Amazon for $9.95.

    4. An anti-dandruff shampoo if you're sick and tired of finding little flakes of your scalp on your shoulders. Also, people with dandruff know how dang itchy the problem is, and this is formulated to keep those scalp scratchies at bay.

    Reviewer's before and after photos showing the shampoo got rid of their significant dandruff

    Promising review: "I have tried every natural thing for my dandruff-y, funky scalp. I did tea tree, neem, a couple Aveda systems, borax, just everything. For a couple YEARS. I'd see mild improvement, but it was always a struggle and if I let up, it was back with a vengeance. And then I used this twice and it's just all gone. I'm going to keep using it for a while to make sure this stuff is killed off completely, but I can already tell I'm not going to have gross lumps of dead skin in my hair ever again. I've had a lot of hair loss the last couple years too, and I have SO much hope that this will help reverse that! I'm still using my nice natural shampoo as my main shampoo. This stuff is kind of harsh. But as medicine it can't be beat and I'm so glad I bought it." —bright shiny things

    Get it from Amazon for $14.84.

    5. A set of flexible curling rods for anyone who loves the look hot rollers give you but hate how bulky and uncomfortable they can be. These are easy to put in, provide long-lasting, bouncy curls, and they're so comfortable, you could even wear them to sleep.

    Promising review: "I love these rollers. My hair is very thin and the hot rollers and dryer that I have been using further destroyed my hair. These rollers are easy to use. I put a little water on each section, roll, and usually wait two hours. My curls are great and stay all day." —The Sutherlands

    Get 42 rods from Amazon for $12.99.

    6. A deep-conditioning hair mask if you can practically hear your hair whispering to you, "Help me! I'm dry and damaged!" Just put this super-hydrating mask on your hair for 5 to 10 minutes after shampooing, and you'll come out of the shower with smoother, healthier, and frizz-free locks.


    Briogeo is a Black-owned, woman-owned small business that specializes in cruelty-free, gluten-free, mostly vegan hair products. Every product is also six-free, which means it has no harsh sulfates, silicones, phthalates, parabens, DEA, or artificial dyes.

    Promising review: "MY HAIR HAS NEVER BEEN SOFTER! Seriously, this stuff is magic. My hair was so soft using this product and never felt greasy like a lot of other products will make my hair feel. I have straight, fine hair and it was awesome!" —mhopp

    Get it from Briogeo or Amazon for $38.

    7. A 2-in-1 ionic hair straightener brush that'll transform even the curliest of strands into frizz-free straight locks. Reviewers say this cuts down on their straightening time drastically, which is essential on busy mornings!

    This comes with a protective glove to keep your fingers safe as you style your hair! Other safety features include auto-off and auto temperature lock, which automatically shuts off the brush if not used for 60 minutes. Temperatures range from150 degrees Celsius (300 degrees Fahrenheit) to 230 degrees Celsius (450 degrees Fahrenheit) for any hair type.

    Promising review: "Y'aaaaaall! Buy this thing. Seriously, add it to your cart right now and check out. RIGHT NOW! I have never liked straightening my hair. It took way too long (upwards of two hours), the flat iron would get caught in my hair, I'd burn my scalp trying to get too close; it just was a hassle. I'm so glad I tried this because what used to be a two-plus hour ordeal took only 45 minutes — and most of that was taking my hair down and detangling it from washing it! The actual straightening process was maybe 20 minutes." —Margaret

    Get it from Amazon for $41.99.

    8. Or this HSI Professional hair straightener — it will create silky smooth tresses that stay straight even after a long, humid day.

    The set includes a glove, pouch, and travel size argan oil that you can use as a leave-in hair treatment to prevent heat damage.

    Promising review: "This is the holy grail, guys. They’ve done it. They’ve made a flat iron that can control the beast. 10x better than my other iron, and I can get my hair done in about 20 minutes now!" —Tiffany Baker

    Get it from Amazon for $46.95.

    9. The Olaplex Hair Perfector No. 3 treatment to repair damaged hair and broken bonds, which helps transform your dry, frizzy hair into the smooth, silky, luxurious locks you know they can be. Reviewers have said it also works great on healing overprocessed, color-treated hair.

    A before and after customer review photo showing their hair's progress using Olaplex

    Make sure your hair is wet when you use this, and apply liberally from roots to ends. Use once a week or twice a week if you have severely damaged hair.

    Promising review: "I had a botched hair color. The hairdresser over-bleached and processed my hair. I could hardly brush it because of the damage. I knew I needed to find something to repair my hair. This product has worked wonders. I did an overnight treatment and I could feel that my hair was more manageable. I love this product, I now use it once a week to help replenish my damaged hair. My hair is very thick so I only got two treatments out of one bottle. I will definitely be using this in the future. It smells good and is easy to apply." —Amazon Customer

    Get it from Amazon for $28.

    10. These hair extensions for the days you'd love to change up your look but don't want to pay big bucks at the salon for professional extensions. Get ready to wow your friends with your newly long, luscious locks!

    Promising review: "This was the best nine dollars I've spent in a long time! The color is a perfect match to my hair. The hair is very long — I cut at least 12 inches off. It stays in place very well. This is a fun addition to my going out look." —SBonert

    Get them from Amazon for $9.99 (available in five lengths and a variety of colors).

    Find out more about the Reecho hair extensions in my colleague's deep dive!

    11. Or these clip-in extensions designed for textured hair. They're made from 100% human hair, so not only will they look very natural, but you can also style them with the exact same products you use regularly!

    Promising review: "I bought these with the intention of filling out my hair for my wedding. I bought two boxes and they came with a set of lashes as a gift. The hair is soft and natural to the touch. It was easy to install as I used them first as bangs and for a top bun and on a different occasion a slicked-back ponytail. I took both boxes to my stylist and show her the style I desired. She blow-dried my hair and the pieces straight and wand curled it all. It was so beautiful and full! She commented on how natural it looked and how well it matched my hair. I got plenty of compliments as I left the salon. I’m very satisfied with the product and highly recommend it." —Melanie Hutcheson

    Get it from Amazon for $39.90+ (available in six lengths and eight colors).

    12. Bread Beauty Supply Elastic Bounce Cream to restore the springiness to your curls, even if you've been struggling with dry, frizzy hair. You'll be amazed at how much definition and texture your locks will have!

    product user with curly hair before and after using the cream, the after with more defined curls

    Bread Beauty Supply is a Black woman-owned small business that excels in creating haircare for not so basic hair. And they cater for curl types 3a to 4c.

    Promising review: "This curl cream is really it. I have tried different ones before but I feel like this one leaves my hair bouncy and moisturized. I really like the smell, too — it's so sweet, makes me want to eat it hehe. I like that a little goes a long way and the packaging is really great size so it would last a long time." —Sephora Customer

    Get it from Sephora for $28.

    13. A purple shampoo that will remove any unwanted yellow tones in your blonde hair. This is a necessity if you spend major $$ at the salon to dye your hair and you want it to keep looking as great as it did on Day 1.

    Reviewer's before-and-after of their hair looking yellow and brassy compared to it looking much more smooth and light blonde

    Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd

    Get it from Amazon for $10.74 (available in three sizes).

    And check out our full write-up on this Fanola No Yellow Shampoo to learn more.

    14. A John Frieda frizz serum if you've tried everything and still end up with that stubborn frizz mere minutes after stepping outside. You're about to be seriously impressed with how smooth you hair stays when you use this miracle potion!

    Promising review: "I'm not sure what I'd do without my Frizz Ease. It smooths out my hair leaving it manageable, but not heavy, sticky, or weighed down. My hair actually looks good when I use this product." —dana

    Get it from Amazon for $8.99.

    15. Living Proof Dry Volume Blast if you want to create a blowout look but don't have time to wash, dry, and style your hair. This works very similarly to dry shampoo — just spray at your roots, tousle your hair around, and bam! You've now got gravity-defying hair even Dolly Parton would be proud of.

    brunette showing before and after using living proof dry volume blast, with much more voluminous hair after
    Living Proof

    Promising review: "I’ve been using this religiously for the last five or six years. Especially when my hair was longer, it tended to weigh down my crown, so I’d spray into my roots and instant volume! Unlike dry shampoo, this doesn’t make my hair fall flat or create greasy roots. I use between blow-drying and curling my hair. Or as a second or third-day boost, if needed. It helps to refresh styler hair on those second or third days, with a little going a long way. I also love the smell. Just let the product sit before running your fingers through." —tealnina

    Get it from Sephora for $16+ (available in two sizes).

    16. A hair finishing stick for anyone always fighting to get those unruly wisps of hair at the nape of your neck to behave whenever you pull your hair up.

    Promising review: "I have super fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hair spray." —Jill Stilfield

    Get it from Amazon for $6.78.

    17. Or an edge control gel to lay your edges with ease — and without any flaking or residue other gels can leave behind.

    BUT we want to add that you shouldn't feel pressure to lay your edges, unless you want to, of course! Check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising review: "Hands-down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and nongreasy! And this one is not even the strongest in the line. Love this product!" —Seabea2013

    Get it from Amazon for $4.99+ (available in four sizes).

    18. A lightweight multipurpose oil infused with natural ingredients like pure coffee seed and castor oil that work to reduce frizz, fight split ends, and make your hair look healthier overall.

    model's before-and-after of their hair looking more full, defined, and moisturized after using the product

    Use before shampooing by apply a small amount onto your hair and scalp. Massage onto your scalp and leave on for five minutes, you can leave it on overnight for maximum benefits.

    Bomba Curls is a small business founded by Lulu Cordero and inspired by her Afro-Dominicana roots. The products are meant to help curly-haired folks naturally boost growth and achieve maximum length retention.

    Promising review: "I have been using Bomba Curls since May and it's been an amazing journey. My hair is usually wavy, frizzy, and dry. Throughout the years I have damaged my hair with a perm, color, and heat and lost most of my curl pattern. My hair is slowly getting from wavy to curly again thanks to this and it's so nourished and soft." —Jesenia

    Get it from Nordstrom or Bomba Curls for $22.

    19. A bottle of water-resistant L'Oreal Paris root cover-up spray so you can prolong the life of your hair dye in between salon visits. Just spritz this where your old color is growing in and you're ready to go!

    A reviewer with gray roots and dark brown hair showing the spray completely covered their grays

    Promising review: "My hair grows somewhat fast so I find myself coloring my roots at minimum every two weeks, which I think is bad for my hair. This product has been a lifesaver in allowing me to extend that time frame some. I wish I had found it sooner!" —Mmandkcs

    Get it from Amazon for $9.97+ (available in eight colors).

    20. A bottle of hair-building fibers that attach to your existing hair to create a natural-looking full head of hair. Say goodbye to bald spots!

    A reviewer's before and after of them using the hair-building fibers to cover some bald spots

    They're sweat-, wind-, and rain-resistant, but come out in your next shampoo. Just shake into the thinning area, and pat your hair to disperse.

    Promising review: "I was hesitant to try this, and I'm hoping my review will help someone else who feels the same way. I have alopecia areata, which causes circles or ovals of hair to fall out all at once. The hair fibers are a godsend. I use the dark brown with the spray applicator. You'd be able to see if you got up close to look, and it works better where there's some hair than on areas that are completely bare, but even on bare patches it's much better. I would definitely recommend this for anyone, any age, with thinning hair or bald patches." —Christine Wilson

    Get it from Amazon for $24.95 (available in eight colors).

    21. A tapered ceramic Remington Pro curling wand for creating beautiful waves throughout your hair. Reviewers say this works great on long and short hair alike!

    Promising review: "I’m one of those people who just sucks at curling my hair. I've tried numerous times to curl my hair with a curling iron, but I can never get it right. I love this wand! I literally feel like a pro curling my hair and it took less than 10 minutes! It used to take forever with those darn curling irons. Never again! Seriously though, this is a must-have for all." —MissEm

    Get it from Amazon for $18.89+ (available in two sizes).

    Read my colleague's Remington curling wand review for more deets!

    22. Or this automatic ceramic curling iron if you constantly struggle with curling your hair and want something that'll do the job for you. You just section off a piece of hair, place it behind the thickest prong, and the device automatically wraps it around the iron for you!,

    Promising review: "I love this curler beyond words. I am Asian with super straight hair that can never keep curls. Seriously, after curling my hair with a curling iron AND using hair spray, my hair is basically straight again in two hours. This is the ONLY curling iron that I've used that actually works and is super easy to use. I actually tried using it without spraying my hair and the curls stayed intact until the next day." —NYCdogmomma

    Get it from Amazon for $41.89.

    23. The Gold System that comes with a shampoo, conditioner, and a styling creme — it's basically your entire hair care routine in one set. What could be easier?!

    Before photo of model with flat, frizzy curls and after showing the products gave the curls more definition and reduced frizz
    Andre Walker Hair

    Andre Walker Hair is a Black-owned small business and beauty brand developed specifically for curls, kinks and coils. Fun fact: Andre has been Oprah Winfrey’s hairstylist for more than 25 years!

    Promising review: "I have used this line of products for years. Fabulous to help strengthen my hair. I swear by this product line." —S. Selleck

    Get it from Andre Walker Hair for $39.

    24. A jar of Lime Crime hair dye if you're looking to change things up a bit and want to try out a new vibrant color at home. You'll love how highly pigmented it is — even on darker hair!,

    Plus, they're cruelty-free and vegan (as the unicorns would want!).

    Promising review: "I’m so in love with my unicorn hair! I went from a dull silver/rose to a gorgeous vibrant magenta! Never going back to the other semi permanent brands I've used in the past. Lime Crime Unicorn Hair is my new bestie! I bought the Chocolate Covered Cherry and left it on for two hours but it washed out beautifully and my hair was silky smooth! It smells amazing too which makes coloring much more pleasant. So far I've only washed it once in warm water since coloring and the color is still just as vibrant!" —Mysti Moon

    Get it from Amazon for $16 (available in 24 shades).

    25. Or this color depositing shampoo if you'd rather just try out a new color instead of committing to it through a hair dye. And if you end up really liking the color, you can use the shampoo on a regular basis to keep the color looking bright!

    reviewer's hair with dye in it on the left and reviewer's hair with pink dye in it on the right

    Promising review: "This shampoo is awesome. I used this wet and it gave my hair a slight pink tint. The next time I applied it to dry hair in pieces to see if it would be more vivid and it definitely turned those pieces a lot pinker. It lasts a few washes, just make sure you also use conditioner because this can feel drying. My hair is dark blonde with highlights and it shows better on the highlights. You can still see it on the dark blonde too, it's just not as vibrant. I'm sold on this stuff and will be getting more of it!" —Jess

    Get it from Amazon for $35 (available in 22 colors).

    26. A hair mask specifically designed for type 3 and 4 hair — it promotes a healthy scalp, which is the key to getting your hair look as full, voluminous, and strong as it ever has.

    product on the top, before photo on the bottom with frizzy curly hair and an after photo of defined hair after using the hair mask

    GirlandHair is a woman-owned small business based in Los Angeles that creates vegan and cruelty-free hair products.

    Promising review: "I have dry wavy hair that often looks frizzy. I use a protein shampoo and a great leave-in conditioner but still had frizz. I added this to my routine. I use it once a week and have had no frizz. Absolutely love it. I just add it in the shower and rinse before I get out." —Jolene Bailey

    Get it from Amazon for $12.99.

    27. A fan-favorite Wet Brush that will be your hero on bad hair days as it gets rid of all those tangles. As the name suggests, it's safe to use on wet hair, but you can also use it on dry hair.

    reviewer's hair very tangly on the left and untangled hair on the right

    Promising review: "Oh praise all the spiritual beings because I have finally found a hairbrush that seems to work on my child's unruly hair without her screaming that I'm ripping her scalp off every time I go to brush her hair. I don't know what happens to this child while she sleeps, but every morning it's as if she's been headbanging in the middle of a tornado and I have to brush through that mess. Even with a detangler it was a challenge before, but now it goes much more smoothly. Could not be more pleased with it. I use this on my own hair too and if there are any knots, I don't even feel when they are brushed out. Seriously, love it." —Lissa K.

    Get a set of two from Amazon for $12+ (available in five color combos) or try out this detangling brush for type 3 and 4 hair from Amazon for $17.99 (available in four colors).

    28. A Bed Head waver if you like loose beach waves more than tight curls but find it difficult to achieve that style. This handy gadget gives you those natural, carefree waves you've been wishing for.

    It comes on a swiveling cord so you can twist it to reach every strand of hair, without getting tangled up, *and* auto shuts off so you can leave the house for the day without panicking.

    Promising review: "I love the speed with which I can do my hair with this waver. Using a traditional curling iron takes me much longer and often gives my hair that overstyled, helmet head look. This gives me loose beach waves that look just messy enough to come across as natural. I have short hair and it's great for my length. I highly recommend." —BeckyfromBama

    Get it from Amazon for $39.99.

    You showing off your shiny, beautiful hair do after you've completely revolutionized your routine with these new great products:


    The reviews for this post have been edited for length and clarity.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    illustrated gift guide graphic

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form