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    28 Beauty Products With Some Pretty Impressive Before-And-After Photos

    Step 1: look at astonishing review photos. Step 2: be amazed. Step 3: add to cart.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A resurfacing night serum, to lather on before you start snoozing, to give your skin some much-needed hydration as you sleep. The squalane and lactic acid in the formula work hard to smooth out any uneven texture.

    before image of customer's cheek with redness and bumps, and after image showing less redness and bumps

    2. A cult-favorite Aztec Secret Indian healing mask that will trick you into thinking you just got a facial from the spa as it gets deep into your pores and leaves you feeling refreshed. Many reviewers have noticed clearer skin and less breakouts after using this mask regularly.

    A before-and-after of a person with a lot of acne scars on their face compared to a much clearer complexion with only 3-4 scars still visible
    The face mask jar

    There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty-free and formulated without additives or fragrances.

    Promising review: "I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black sea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres

    Get it from Amazon for $14.95 (available in two sizes).

    Check out more details about this popular clay mask.

    3. A surface pimple patch to extract all the gunk that sits right under the skin whenever you have a whitehead. Just place one of these on your breakout area, leave it on overnight, and you'll wake up to visibly smaller, less red zits.

    4. A setting powder for the perfect finishing touch to your makeup. Reviewers with oily skin say this keeps that dreaded oil at bay all day long — just make sure to pack it on to the spots that get tend to get the oiliest.

    reviewer wearing the powder to set makeup

    5. An ultra creamy, fragrance-free moisturizer if you're sick of battling with dry, flaky skin. This gentle moisturizer can work wonders even on sensitive areas like around your eyes.

    before and after photo of a reviewer with really dry and flaky skin around eyes and then moisturized skin

    6. Maybelline Instant Age Rewind concealer for anyone searching for an easy-to-apply option that can cover your dark circles, blends well, and stays put even during sweaty days. This concealer really does it all!

    Reviewer with dark under-eye bags
    The same reviewer wearing the concealer, which has brightened the under-eye area

    Promising review: "Best under-eye concealer ever. I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty

    Get it from Amazon for $7.99 (available in 17 shades).

    Check out my colleague's Maybelline's Instant Age Rewind Concealer review and learn why it's her favorite.

    7. A liquid solution that fights against annoying razor burn, pesky ingrown hairs, and irritating rashes. It's especially helpful in those problem areas like armpits and your bikini line that tend to get irritated easily.

    A split image with the left portion labeled "Before" has an armpit with large, red razor bumps and the right portion labeled "After" is the same armpit but smooth and with no irritation.

    8. A long-lasting eyeshadow primer because you don't want to spend precious time perfecting your eyeshadow just for it to be faded and creased by lunchtime.

    reviewer swatching eyeshadow on arm with and without primer. the shadows without were less vibrant, and the ones with were much more bold and pigmented.

    9. An eyebrow soap kit — fluffy, full brows are all the rage right now, and this will help you achieve that look in minutes. Plus: reviewers say your brows will stay in place all day long with this soap!

    10. Lip Bar tinted skin conditioner for the most even, dewy, natural-looking make-up look ever. With SPF 11, it'll protect you from the sun as it moisturizes your skin thanks to the hyaluronic acid.

    model showing before and after of using tinted skin conditioner
    squeeze bottle of the product in caramel delight
    Lip Bar

    Lip Bar is a Black-owned, woman-owned business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).

    Promising review: "I have have only worn foundation on special occasions. I tried this tinted moisturizer and when I got it I tried it out and I was in LOVE!! I have found a simple and natural coverage I have been looking for so long. I don’t feel like I have anything on, it’s not a heavy weight like some foundations give. My skin looks great and the color is a perfect match for my skin tone. I just LOVE IT!" —La H.

    Get it from Lip Bar for $17 or Target for $16.99 (available in eight shades) 

    11. A hot air brush magically designed to dry and style hair with just a few passes. It'll create bouncy, shiny hair in about a quarter of the time it would take with a traditional blow-dryer and round brush.

    before/after image of reviewers hair with blown out waves

    12. Machine-washable and reusable cloths that uses water (yes, just water!) to remove your makeup, even the long-lasting matte lipsticks and the waterproof eyeliner. After a few uses, just throw this in the wash, and you can reuse it over and over again.

    makeup cloth removing tons of different makeup brands swatched onto arm

    13. A rosehip oil if you're looking for one seemingly ~magical~ formula that will fight against all your biggest skin problems like redness, breakouts, and dryness.

    progression photo of reviewer's acne disappearing from skin with use of serum

    14. A liquid eyeliner designed to stay put all day – no smudging or reapplying. Perfect for liquid eyeliner novices, the felt tip is user-friendly and delivers smooth, precise lines every time.

    BuzzFeed editor Kayla Suazo's before/after pic showing the eyeliner still in tact at night after a workout and all day of wear

    15. An at-home eyebrow tint kit reviewers say is so much more effective at defining and darkening your eyebrows than a pencil or gel is. Plus: the tint lasts for a few weeks, so you won't have to even touch your eyebrows during your day-to-day makeup routine!

    four progression photos of a reviewer applying the dye. after photo shows fuller looking brows.

    16. A vitamin C serum designed to brighten up dark spots and help correct pigmentation issues. Reviewers rave about how even their skin looks and how soft their face feels after using the serum for just a few days.

    before image showing reviewers acne scars and after photo showing clearer skin with less scarring

    17. A cult-favorite mascara for a cruelty-free, lightweight, buildable formula that'll elongate your lashes without any clumps or flakes.

    18. And a lash primer that actually adds fibers to your lashes to help thicken them out, which means when you apply your regular mascara, your lashes will appear fuller and longer.

    before/after image of lashes without and with the booster. The after pic shows long, full-looking lashes

    19. A bottle of Meltdown acne oil if you've tried all the harsh prescription medicine to fight pimples only for them to dry out your skin or not even work. Use this to spot treat your acne, and you'll love how it leaves you feeling hydrated while it fights to make your zit disappear.

    model putting the oil on their skin with a dropper
    before and after photo of a customer who has used the oil
    Blume

    Psst — you can use this oil by mixing it with your moisturizer or a clay mask, *plus* you can wear it under your makeup, so it's super versatile for your needs, too.

    Blume is a woman-owned, South Asian-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

    Promising review: "I've had hormonal acne for years, and have been on the hunt for a more natural product without harsh ingredients. I was nervous to spend a good amount on yet another acne-fighting product that could ultimately be disappointing, but after reading the reviews here, I decided to give Meltdown a shot. Well, let me tell you that this stuff is the real deal and worth every penny! I seriously cannot believe what a difference this product has made! Seriously life-changing, and I hope you never stop making it!" —Melissa G.

    Get it from Blume for $28.

    20. Glossier's Boy Brow, which is known as a cult favorite beauty product for a reason — it makes your eyebrows look so much fuller and bolder, and it won't get stiff or crusty like other brow products can.

    AnaMaria's before and after photo showing darker, fuller-looking brows after using Boy Brow

    21. A dry shampoo POWDER so you can eliminate any oil in your hair if you wake up 20 minutes past your alarm and don't have time to jump in the shower. The powder comes with a pointed applicator so you can administer the product in exactly the place you want it instead of spraying it all over your head like traditional dry shampoo.

    Reviewer's before/after pic using the powder on their bangs, which shows less shiny/greasy hair

    22. A "Goof Proof" brow pencil with a double-ended design — apply the product with the angled pencil side to fill out your eyebrows and then use the spoolie brush to make everything look smooth and blended.

    23. A miracle-working hair treatment for anyone who feels like their processed, damaged hair has seen better days. This will breathe new life into your locks by making it feel fuller, healthier, and silkier thanks to the ceramides and collagen in the formula.

    BuzzFeed's Bek O' Connell's before/after pic showing noticeably healthier looking hair

    24. Or this deep-conditioning hair mask that can help decrease hair breakage in as little as two uses. Just put this super-hydrating mask on your hair for five to 10 minutes after shampooing, and you'll have smoother, healthier, and frizz-free locks in no time.

    white jar of the hair mask
    model with dry frizzy hair and then smooth styled hair after using the hair mask
    Briogeo

    Briogeo is a Black-owned, woman-owned small business that specializes in cruelty-free, gluten-free, mostly vegan hair products. Every product is also six-free, which means it has no harsh sulfates, silicones, phthalates, parabens, DEA, or artificial dyes.

    Promising review: "MY HAIR HAS NEVER BEEN SOFTER! Seriously, this stuff is magic. My hair was so soft using this product and never felt greasy like a lot of other products will make my hair feel. I have straight, fine hair and it was awesome!" —mhopp

    Get it from Briogeo or Amazon for $38.

    25. A manicure top coat if you prefer to paint your nails at home (salon manicures can get pricey!!) but wished you didn't have to reapply every few days due to chipping. This quick-drying formula seals in your nail polish with a beautiful shine that will give you professional, long-lasting results every time.

    reviewer hand on day 1 with top coat, and another of day 5 showing nails hardly chipped

    26. A blue shampoo — anyone who's gotten highlights knows they can often fade to an unwanted orangey color between salon trips. Thankfully, the blue pigment in this shampoo will tone down those brassy, orangey hues and restore your highlights to their former glory.

    before/after of customer's hair. before photo shows orange-toned highlights and after shows less brassy coloring.

    27. A set of foam rods if you love the look that hot rollers give you but hate how bulky and uncomfortable they can be. These are easy to put in, provide long-lasting, bouncy curls, and they're so comfortable, you could even wear them to sleep.

    28. And lastly, a hand cream formulated to heal even the most dry, cracked skin. Anyone whose hands have literally bled from dryness will jump for joy when they realize how well this works.

    A split image with a painfully cracked, dry hand on the left and the same hand on the right looking smooth and healed.

    Cheers to beauty products that work like magic!