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    40 Beauty Products Our Readers Absolutely Love — And For Good Reason

    Give your beauty routine a nice upgrade with these products our readers have bought and loved.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Essence Lash Princess Mascara that will make your lashes look so long, thick, and full, people will start asking you if you got eyelash extensions. 

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    BuzzFeed Editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $3.49.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review! You can also check out her review of the mascara on TikTok!

    2. An eye cream formulated to reduce those stubborn dark circles and puffy bags under your eyes that tend to pop up in the morning. 

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    Different reviewer's progression photo showing their eye bags disappearing over time

    Promising review: "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had precancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

    Get it from Amazon for $15.99.

    3. An acne patch to extract all the gunk that sits right under the skin whenever you have a whitehead. Just place one of these on your breakout, leave it on overnight, and you'll wake up to visibly smaller, less red zits.

    Reviewer's square acne patch that is filled with pimple discharge
    Reviewer's cheeks with dark red acne scars and breakouts
    Same reviewer's cheeks, which are now a more even skin tone and free of almost all breakouts

    Promising review: "These are the best. Pop on one of these and your zit heals in half the time. The package has several different sizes so you can use really small ones for average pimples or on small places like the tip of your nose. It also comes with big ones for those zits that look like a light in the middle of your forehead. They’re practically invisible so you can wear them during the day." —Terry L. Burgess

    Get 40 round patches from Amazon for $8.49 (also available in XL square patches).

    Read our full in-depth review of Avarelle's acne patches that gets into the nitty-gritty — why they work, how to use them, and why 30,000+ people can't stop raving about them.

    4. A L'Oréal *eight-second* lamellar water rinse-out treatment because you don't need to drop half your paycheck at the salon to get a treatment that will make your hair look shiny, moisturized, and strong.

    Reviewer with frizzy long hair
    Reviewer with shiny long, straight hair

    And it's silicone free!

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot of breakage and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Get it from Amazon for $8.97.

    5. A Schick Silk Touch-Up Tool that removes any peach fuzz on your skin so your foundation looks smoother. You can also use this for quick hair removal in between waxing appointments.

    amazon.com, amazon.com

    Promising review: "I love these! I used to get my brows and face waxed, then threaded, then plucked. I got frustrated with having to go somewhere every month and pay money to come out all red-faced and in pain. These are perfect. No pain and my brows always look great. It takes no time at all to sit down in front of a mirror and my skin is left feeling silky smooth. The hair doesn't grow back any more stubbly or different than it did when I waxed, threaded, or plucked. Just make sure your face isn't too dry when you start! Otherwise, you can irritate it." —mamalonghorn45

    Get a three-pack from Amazon for $4.99.

    6. A coconut shea curl defining creme so you can finally have the bouncy, soft, perfectly shaped curls of your dreams. You can apply this to dry or damp hair, making it a "low-maintenance, fantastic results" kind of product (aka our favorite!).

    A model holding the jar of product
    Eden BodyWorks

    Eden BodyWorks is a woman-owned small business founded by Jasmine Lawrence in 2004.

    Promising review: "This curl cream is a godsend! It truly defines my 3b–3c curls as well as the hair on the crown of my head that isn't as curly (which is everyone's struggle). It doesn't have much of a scent, which I like, and it really moisturizes your hair. Be careful with how much you use cuz it's thick and creamy." —Target customer

    Get it from Target for $8.49 or Eden BodyWorks for $9.25.

    7. The highly effective Bio-Oil that works wonders to help fade scars (both old and new ones) and moisturize your skin without clogging your pores. It's especially beneficial to anyone who lives in dry climates and needs a hydrating boost for their skin.

    Psst! Bio-Oil contains retinol, which accelerates skin turnover but can make you more sensitive to the sun — so don't forget your sunscreen!

    Promising review: "Bio-Oil is the BEST skin product on the market. I use it as a twice a day — morning and before I go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to notice the changes. I am 71 years old." —Amazon Customer

    Get it from Amazon for $8.92+ (available in three sizes).

    8. Elizavecca CER-100 Collagen Protein Treatment if you're feeling like your processed, damaged hair has seen better days. This will breathe new life into your locks by making it feel fuller, healthier, and silkier thanks to the ceramides and collagen in the formula.

    Bek O' Connell / BuzzFeed

    Promising review: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Olaplex (which I had tried and wasn't blown away by) so I thought I would give it a try — and I'm so thankful I did! My bleached and heat-damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle, but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carly S. Whitson

    Get it from Amazon for $11.49.

    And check out our full review of the Elizavecca CER-100 Collagen Protein Treatment for more deets!

    9. A tube of Glossier Balm Dotcom to keep your lips hydrated with just a hint of color. Perfect for the days you're wearing just a *touch* of makeup.

    A model holding a tube of the balm
    Glossier

    Promising review: "I got the birthday Balm Dotcom after my friend recommended it! I love it so much! It's not sticky and it smells nice, too! I even got my mom hooked! She loves it too! I will definitely be ordering more!" —Jensen

    Get it from Glossier for $12 (available in eight flavors).

    10. A foot file because pedicures can be expensive and time-consuming, and this will get your rough heels sandal-ready in no time.

    reviewer showing  a cracked foot and then their heel with smooth skin
    amazon.com

    Promising review: "This is the perfect tool to invest in to maintain soft and healthy feet in between pedicures. It has saved me lots of money because I'm able to space out my pedicures more often now. I've found the best results are when I use it after I shower and then moisturize when I'm finished. I would recommend going easy the first couple times because it's difficult to know how much callus/skin you're actually removing in the moment. Highly recommend though!" —Nikki Moody

    Get it from Amazon for $9.95.

    11. Or a Baby Foot peel exfoliator mask if you want to fully embrace the grossness of all of your dead skin peeling off of your feet at once. The payoff? The softest feet you've ever had.

    Maitland Quitmeyer / BuzzFeed

    Promising review: "I'm obsessed. This stuff works exactly as expected. Definitely soak feet for about an hour, put on booties for an hour, then rinse with soap and water. Soak every day after, and for the next two weeks, for 5 to 10 minutes...wear socks as much as you can and at least for 20–30 min after daily soak. Tops of your feet and ankles will not peel off in sheets, but that skin is usually much softer than bottom of the foot. Bottom of feet and toes started peeling about 48 hours after treatment. Big peeling started about 24 hours after that. This even softened the feel of two large surgical scars on my ankle and foot. Tips: Do NOT moisturize at all during peeling process. Don't do this within two weeks of having your bare feet exposed to the public...it's kind of gross in a neat way. I have very sensitive skin and didn't get any kind of irritation. It's impossible to NOT peel the huge pieces, but make sure you stop peeling if you get resistance. You don't want to create wounds or sore spots. I'm hooked and will do this again and again." —Shannon

    Get a lavender-scented pair from Amazon for $24.99.

    Check out our full Baby Foot review here.

    12. A peeling solution from The Ordinary formulated with glycolic acid, lactic acid, and salicylic acid, which work together to keep blemishes at bay and improve the look and feel of your skin — all at a price that just can't be beat.

    The Ordinary AHA + BHA Peeling Solution
    Sephora

    Heads-up: Reviewers with sensitive skin have reported that it can be a bit harsh on their skin, so make sure to test this out on a small area of skin before applying it to your whole face.

    Promising review: "MY HOLY GRAIL! Absolutely nothing helped my acne before I used this product! I have pretty bad acne that leaves big dark spots on my face and nothing has helped clear it until I started using this product! It’s cheap, lasts a very long time, and it works! I see an immediate difference In my skin when I use this product once a week, leaving the product on for 10 minutes and following up with a heavy moisturizer. I owe this product everything :)" —Ang2005

    Get it from Sephora for $7.20.

    13. HerStyler Hair Repair Serum if you find that frizz starts to take over your hair within minutes of you leaving the house. Thanks to a formula of vitamin E, aloe vera, and argan oil, this serum will keep your hair under control and looking as silky as those models in hair commercials! Go ahead — do a hair flip. Your transformed locks deserve to be showed off.

    before and after of a reviewer who has used the hair repair serum
    amazon.com

    Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT, PEOPLE! I put this serum through the wringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads-up though, a little goes a long way. One pump is enough to cover my hair and I have medium-length hair. Also, it can make your hair look oily if you use too much. I do have oily hair so working on my ends first then working to my roots works for me." —Amazon Customer

    Get it from Amazon for $11.99.

    To learn more, check out our full review of HerStyler Hair Repair Serum.

    14. A hairbrush cleaning tool designed to get every last bit of dust and hair out of your bristles. No one wants to run all that gunk over their hair when brushing it!!

    amazon.com

    The pointed end of the tool is ideal for picking out tangles, the stiff bristles work great at removing dust and dirt, and the bristles at the bottom end of the tool can give your hairbrush a deep clean.

    Promising review: "When I bought this I was really skeptical. I am grossed out by my hairbrush and clean it all the time. I've soaked it in vinegar and tea tree oil, used a toothbrush, scrubbed it with shampoo, picked it clean by hand — everything you can think of. Still, it's so hard to get the little lint that forms at the base of the brush — they don't dissolve off and you have to pick them off the bristles one by one because a toothbrush won't even break them up. This thing works amazingly. I don't know why, it just does — the particular texture of the bristles on this really grabs everything. It scraped the little lint rings right off and now my brush is cleaner, 10 times as fast." —HeartsofHavoc

    Get it from Amazon for $9.95.

    15. Nyx Control Freak Eyebrow Gel is especially great if your eyebrows tend to get rather unruly during the day. Just brush this on the morning, and you'll have full, groomed brows that stay looking great until you're ready to wash your face at night.

    amazon.com, amazon.com

    Promising review: "I absolutely love this stuff. I have a bare-minimum makeup look and this stuff is part of it! I actually use it even if I don't fill in my brows at all. This stuff is able to go on thin enough for me to not feel it but thick enough to hold the hairs where I want them until I take it off. I don't have any extra wax or residue, it lasts until I remove it, and does not have any smell or tint to it. I take my brow shape pretty seriously since that seems to be what I'm complimented on more than anything else. You will not find anything this good for a price in the same ballpark." —Nina

    Get it from Amazon for $5.71.

    16. HSI Professional Argan Oil Thermal Protector that's actually a 2-in-1 miracle product — it'll keep your hair protected whenever you're styling it with heat, and it's also a great leave-in conditioner. Essentially, you're going to want to keep this on hand whenever you do your hair!

    Amazon, amazon.com

    Promising review: "I’ve tried a lot of heat protectors and straighteners, but this is the best one yet. It doesn’t make my hair difficult to brush or sticky, like many of them. My hair is so soft and conditioned and straightens very easily. I don’t even think it’s meant to be a straightening product, but when you have thick curly hair, it still makes the process sooo much easier. I love the fine mist, too. I washed and sprayed my hair, then went to bed, and in the morning I finished blow-drying (if you have curls, you know they don't dry completely overnight, lol) and flat-ironed. Beautiful results! I’ll be reordering for sure." —luckydb16

    Get it from Amazon for $14.99.

    17. Pretty Fab Nails nail wraps so you don't have to go to the salon to get professional-looking designs on your nails! Instead, just peel the backing off these wraps, stick them on, and your nails just turned into a piece of art.

    model with teal and white watercolor nail wraps on
    Pretty Fab Nails / Etsy

    Pretty Fab Nails is a small business based in Florida and sells a variety of nail wrap designs, stickers, and nail tools and accessories.

    Promising review: "I am on my third set of these nail wraps and I love them. The designs are so pretty and fun. I tend to change designs weekly (because it’s fun!), but I think they could last longer if you wanted them to. These make a great gift as well." —Krista

    Get a set from Pretty Fab Nails on Etsy for $5.99.

    18. A purple shampoo to remove any unwanted yellow tones in your blonde hair. This is a necessity if you spend major $$ at the salon to dye your hair and you want it to keep looking as great as it did on day one.

    Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd

    Get it from Amazon for $11.42 (available in three sizes).

    And check out our full write-up on this Fanola No Yellow Shampoo to learn more.

    19. An eye primer because you don't want to spend precious time perfecting your eyeshadow just for it to be faded and creased by lunchtime.

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.48.

    20. Tarte Shape Tape Contour Concealer that's a cult favorite for a reason: It gives great coverage, lasts for 16 (!!) hours, and never looks or feels cakey on your skin. Sounds like a winner to me!

    Tarte

    Shape Tape's vegan formula includes shea butter to help retain skin elasticity, mango seed butter to moisturize, and licorice root oil to color correct and brighten.

    Promising review: "I have severe dark circles under my eyes and this is the only concealer that I will ever use. Once I tried it I was hooked. It's the only full coverage concealer that stays on all day and doesn't look cakey once applied. It doesn't even matter if I use too much because it blends so nicely." —Cara C

    Get it from Tarte for $29 (available in 30 shades).

    Learn more in this BuzzFeeder's full review of Shape Tape.

    21. A bottle of 100% pure, hexane-free castor oil to aid with the growth and repair of damaged hair. The rich vitamins and fatty acids do wonders to make your hair look and feel fuller. It can also be used for skin, eyelashes, and nails.

    reviewer's before and after from using the castor oil
    amazon.com

    Promising review: "I had an allergy in my scalp 10 months ago that made the back of my head bald. I was really desperate to try a hair-growing product to bring my hair back. I read online and found out castor oil is one of the greatest products for hair growth, but there are lots of castor oil brands. I tried this product because of the good reviews and the ingredients because my scalp was really sensitive. My hair became softer than before and thicker, and one bottle of this castor oil lasted almost a year!" —Amazon Customer

    Get a two-pack from Amazon for $35.90.

    22. A thick clear lip gloss so you can get that shiny look on your lips but none of that goopy, sticky texture other glosses have.

    Reviewer with glossy lips holding up the lip gloss
    amazon.com

    The flavors include mint, rose hip, mango, coconut, and argan oil.

    Promising review: "Out of all the glosses that I’ve tried on Amazon, these are by far the best. They make your lips super shiny and glossy!! Nothing beats it for the price." —W

    Get a set of three from Amazon for $3.93.

    23. A set of silicone brushes because anyone who's ever applied a face mask with their fingers knows how messy and ineffective it can be! This will give you a nice, even application of your fave mask and will leave your fingers free of all that goop!

    amazon.com, amazon.com

    Promising review: "I love these! I no longer dread putting on my face products. I was using my fingers to apply the product to my face, but it was so messy and got in my nails too. When I came across these silicone brushes I knew I had to have them. They are amazing and the low price is a steal. These brushes really changed my routine. I use my facial products more often because I'm no longer worried about the annoying mess. The silicone brush is very flexible and spreads the product on my face nicely. Cleaning the brush is a simple task, just rinse and pat dry. Highly recommended!" —Wells Family

    Get a set of two from Amazon for $3.78.

    24. A cult-favorite Aztec Secret healing mask that will trick you into thinking you just got a facial from the spa as it gets deep into your pores and leaves you feeling refreshed. Many reviewers have noticed clearer skin and fewer breakouts after using this mask regularly.

    A before-and-after of a person with a lot of acne scars on their face compared to a much clearer complexion with only 3-4 scars still visible
    The face mask jar

    There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty free and formulated without additives or fragrances.

    Promising review: "I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy, which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black sea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres

    Get it from Amazon for $14.95 (available in two sizes).

    Check out more details about this popular clay mask.

    25. Glossier's Boy Brow, which is a serious bestseller for good reason — it makes your eyebrows look so much fuller and bolder, and it won't get stiff or crusty like other brow products can.

    A before and after shot of a model's brows without boy brow and an after shot with their brows fuller and darker
     the five shades of boy brow
    Glossier

    Promising review: "I've been eager to get my hands on this product for months now! Honestly the easiest brow product I've ever used and it's seriously magic. My brows looked instantly fuller! They weren't crusty or stiff and the applicator is amazing! My favorite thing about Boy Brow is the texture, no crusty brows here. This product has changed my entire makeup routine!" —Jordanne

    Get it from Glossier for $16 (available in five shades).

    Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!

    26. A Billie razor starter kit — it's about time you stopped using those ugly disposable razors from the drugstore that leave you with nicks. Not only will your Billie razor look good in your shower, but it will give you a smooth, close shave without irritating your skin.

    BuzzFeed editor holding the razor in her hand
    gif of a BuzzFeed editor's hand pulling the razor off its magnetic base attached to the shower wall
    Kayla Suazo / BuzzFeed, Natalie Brown / BuzzFeed

    Billie sends you new razors every one to three months, depending on how often you shave. That way, you don't have to try too hard to remember when the last time you switched the blade was!

    Here's what BuzzFeed Shopping editor Rebecca O'Connell has to say about Billie: "Billie is just the most wonderful company, and every time I take a shower, I wonder if I should write them fan mail. First of all, everything they design is ADORABLE, so even if their razors were dull or flimsy, I'd still be a loyal fan. But luckily, their razors are as sharp as they are sharp looking. The handle is super lightweight and easy to grip. The razor heads are surrounded in a layer of soap, so they glide beautifully over skin without irritating it. Billie makes great razors, and it's awesome that they're so affordable. If only they could go back in time and stop me from paying absurd amounts of money on pharmacy brand razors in my youth."

    Get the starter kit from Billie for $10 (and then four replacement cartridges for $9 when you need them).

    Check out our full Billie razor subscription review for more deets!

    27. A stunning rainbow hair claw to instantly elevate your laid-back hairstyle. Not only will it look fantastic in your hair, but it will also keep even long, thick locks secure.

    Fenna and Fei / Etsy

    Fenna & Fei is an Idaho-based small business established in 2018 specializing in eco-friendly resin and acetate jewelry.

    Promising review: "Over the moon with the two French claw clips I ordered from Fenna & Fei (rainbow and jade). They are even more beautiful in person, if you can imagine. I’ve been searching for clips like these and even bought some from Anthropologie but ended returning them because they felt and looked cheap! But THESE are a whole different story!! Wow, they look durable yet dainty, have a good weight to them, and hold up my super-long and super-thick hair. I will be ordering more to give to all my girlfriends!!" —2012amyli

    Get it from Fenna & Fei on Etsy for $14.40 (this item ships for free!).

    28. A tube of Glossier Cloud Paint gel-cream blush that's lightweight, blendable, and won't clog your pores. Use it as part of your full makeup routine or wear the blush by itself for an effortlessly breezy look that takes about 15 seconds to achieve.

    Glossier

    Promising review: "I am not a blush person. My makeup routine is pretty light, and I have naturally pink cheeks. I haven't really felt the need and am usually scared to go overboard with disastrous consequences. BUT Cloud Paint is beautiful!! I finally bought it and just use the slightest amount in the apple of my cheeks and up the start of my cheekbone area and it adds this super super natural, blended-in glowy flush. Sooo worth it, didn't think I'd see a difference or like it but now I use it every day. For reference I got Storm and I have pretty fair skin, if there's a 20-shade range of face makeup I'm usually the second or third shade." —allyce

    Get it from Glossier for $18 (available in eight shades).

    29. A box of pore-tightening, skin-lifting face masks — they might freak you out at first (they make your face look like a zombie!), but once you peel them off, you'll be nothing but pleased at how radiant your skin looks.

    Promising review: "At 60 years old I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57 my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with salespeople younger than my grandchildren telling me what I'm doing 'wrong' with my skincare regime. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way...lol. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg

    Get a box of eight masks from Amazon for $30.92.

    30. A scalp massager to give your head a much needed scrub in the shower. Not only will it help with dandruff and buildup, but it will also leave you feeling so relaxed.

    amazon.com, amazon.com

    Promising review: "This is just what I wanted! Great for a scalp massage. I wanted a product that would not pull my hair, and did not have hard, plastic seams, to pull or damage my hair. This is it! Very relaxing to use. It is light and comfortable to hold. I don't have to worry about straining my hands trying to grip this. I can control the amount of pressure perfectly without scratching my scalp. I bought one for my mom and two for me! Love these. Great gift for the natural hair enthusiast or anyone looking for a nonmotorized scalp massager." —BunnyLove2

    Get it from Amazon for $6.98+ (available in three colors).

    31. A bottle of sulfate-free Biotin shampoo infused with botanical extracts that work to thicken and hydrate your hair. It's also a clarifying shampoo, which means it will get rid of any product buildup at your scalp.

    Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not wild about the way it smells but others love it when they smell my hair." —Diane J. Huff

    Get it from Amazon for $9.85.

    32. A reusable Revlon Volcanic Face Roller anyone with skin that tends to get oily will appreciate. Just roll this across any shiny parts of your face and watch in amazement as all the oil disappears!

    A customer review photo of them holding the face roller
    amazon.com

    Promising review: "This little face roller is AMAZING. I have combination/oily skin so using this as a refresher has been perfect. I even purchased one for my brother's girlfriend, who has similar skin. It really does clear up the oil and make your face feel/look less oily. I used to carry around those face dab wipes that soak up the oil, but it can be so annoying using those/carrying them around." —Leighann Larsen

    Get it from Amazon for $9.98

    33. A cruelty-free vitamin C serum formulated to brighten up dark spots and help correct pigmentation issues. Reviewers rave about how even their skin looks and how soft their face feels after using the serum for just a few days.

    A reviewer with dark skin showing the serum lightened the acne scars on their forehead and cheeks until they were basically gone
    Progression photos showing redness and acne on reviewer's cheeks is reduced on day 2 and day 4

    Promising review: "I am 23 years old, a medical student, with very TIRED, acne-prone, and dull skin. I have struggled with acne throughout my entire adolescent and adult life. I have used many products all over the market. The years of heavy chemicals trying to treat my acne has definitely hurt the integrity of my skin. I have had new fine lines, wrinkles, HEAVY bags, and dark circles. I started doing research on skincare and decided to completely revamp my beauty routine. If you care about your skin, you should not hesitate in purchasing this serum. My skin is still not perfect. I do have a few blemishes that will pop up, but as for my skin overall...it has helped tremendously. DON'T HESITATE." —Allie Carter

    Get it from Amazon for $19.99.

    34. A Revlon hot-air brush magically designed to dry and style hair with just a few passes. It'll create bouncy, shiny hair in about a quarter of the time it would take with a traditional blow-dryer and round brush.

    Reviewer who has straightened hair of their tight curly hair with the hot air brush
    Another reviewer with natural curly hair
    The same reviewer with their hair straightened with the hot air brush

    Promising review: "First time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz, and lots of volume. Hope this review helps you, anyone out there who has similar hair!" —Anon anon

    Get it from Amazon for $34.89+ (available in seven colors).

    35. A hair-finishing stick if you're always fighting to get those unruly wisps of hair at the nape of your neck to behave whenever you pull your hair up.

    A reviewer showing their messy bun with flyaways in the back
    The same person showing their neater, slicked-back bun after using the hair-finishing stick

    Promising review: "I have super-fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hairspray." —Jill Stilfield

    Get it from Amazon for $7.98 or an edge control gel for $4.99+ (available in four sizes). 

    BUT we want to add that you shouldn't feel pressure to lay your edges, unless you want to, of course! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    36. Maybelline Instant Age Rewind concealer for an easy-to-apply option that can cover your dark circles, blends well, and stays put even during sweaty days. This concealer really does it all!

    a buzzfeed editor holding the concealer stick
    a gif of a buzzfeed editor applying the concealer under her eyes
    Kayla Suazo / BuzzFeed

    Promising review: "I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. But this thing is truly great. The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. The concealer itself doubles as a highlighter, it looks good without primer, and it lasts so much longer than you'd expect." —Sarita

    Get it from Amazon for $3.33+ (available in 20 shades).

    Check out our full review of Maybelline Instant Age Rewind Eraser Concealer (#4).

    37. A dandruff shampoo if you're sick and tired of finding little flakes of your scalp on your shoulders. Also, people with dandruff know how dang itchy the problem is, and this is formulated to keep those scalp scratchies at bay.

    Promising review: "I have tried every natural thing for my dandruffy, funky scalp. I did tea tree, neem, a couple Aveda systems, borax, just everything. For a couple YEARS. I'd see mild improvement, but it was always a struggle and if I let up, it was back with a vengeance. And then I used this twice and it's just all gone. I'm going to keep using it for a while to make sure this stuff is killed off completely, but I can already tell I'm not going to have gross lumps of dead skin in my hair ever again. I've had a lot of hair loss the last couple years too, and I have SO much hope that this will help reverse that! I'm still using my nice natural shampoo as my main shampoo. This stuff is kind of harsh. But as medicine it can't be beat and I'm so glad I bought it." —bright shiny things

    Get it from Amazon for $14.84.

    38. A container of Etude House's Zero Sebum Drying Powder designed to keep all the dreaded oil on your skin at bay. You'll have a perfectly matte look even after hours and hours of wearing your makeup!

    Amazon, amazon.com

    Promising review: "I have a super-oily face by the end of the day, see the attached pictures. I hate it, it looks gross. This definitely helps combat that but it's not 100% foolproof for my face. Even still, I don't like to go a day without it. It's worth keeping in my routine of blotting papers, toners, etc. PROS: instantly creates a matte look without feeling dry or clogging pores. Lightweight enough to wear on or under makeup. It doesn't cause breakouts or redness and has a mild scent. Genuinely keeps my face feeling fresher throughout the day. I like to wear it on a daily basis. CONS: The only negative is that there's not a huge, huge difference in appearance. But it feels way better, and that's a huge plus!" —Jen

    Get it from Amazon for $6.50.

    39. Ownest Cosmetics eyebrow soap because fluffy, full brows are all the rage right now, and this will help you achieve that look in minutes. Plus: Reviewers say your brows will stay in place all day long with this soap!

    the two packs of eyebrow soap and spoolie brushes
    a reviewer showing off their perfectly manicured eyebrows

    Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon

    Get a set of two from Amazon for $7.99.