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    20 Beauty Products That People Say Work Just As Well As Their Pricier Counterparts

    The smartest beauty purchases are the ones that keep more $$$ in your wallet.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Stila eyeliner with a precise tip that helps you line your eyes with smudgeproof perfection (versus the slightly more dynamic design of the double-tipped Tom Ford).

    various lines drawn from various colors of the Stila eyeliner
    @stilacosmetics / Via instagram.com

    Read up on why we picked the Stila as our mid-price pick and the Tom Ford as our splurgey pick for the top liquid eyeliners. I've worn Stila eyeliner for a few years now, and it's hands down the easiest, most precise eyeliner I've ever tried. I use it straight up and down to get a thinner line and apply it at an angle for a thick line. It's truly waterproof (go ahead and go swimming or cry through a sad movie!) and it stays put all day, even in the middle of summer. I buy these in twos so I never run out of them, that's how much I love them!

    Get the Stila from Amazon for $22 (available in eight colors) or the Tom Ford from Sephora for $59.

    2. A Wet N Wild MegaGlo highlighter that truly lives up to its name and will make you feel like a Grecian goddess as you rock this all day long. Get ready to be shocked at how this highly pigmented highlighter keeps up with designer makeup brands like Marc Jacobs.

    Amazon, amazon.com

    Promising review: "Love this glo! It’s my favorite highlighter to use, even better than my Marc Jacobs highlighter. The seller is also very accommodating with quick shipping. Would definitely purchase again." —Eric

    Get the Wet N Wild highlighter from Amazon for $4.19+ (available in two shades) or the Marc Jacobs highlighter from Sephora for $25.

    3. A L'Oréal *eight-second* lamellar water rinse-out treatment designed to make your hair look shiny, moisturized, and strong — just like the holy grail Olaplex Hair Perfector.

    Reviewer with frizzy long hair
    Reviewer with shiny long, straight hair

    And it's silicone free!

    Promising review: "This is the best hair product I have ever purchased. It truly lives up to its claims. I have thinning, coarse hair and was stymied by its proclivity to frizz and its cotton candy texture. After one use of Wonder Water, my hair was shiny and the frizz and flyaways disappeared. Friends even remarked at how great my hair looked — something that has never happened to me. The only product I can compare this to is Olaplex, which is almost as effective, but five times as expensive and much more time consuming to use. Applying Wonder Water is foolproof (the exact amount to use with each application is marked on the container) and it only takes 8 seconds to work. Initially I thought that Wonder Water was too good to be true, but I am already midway through my second bottle and I continue to be delighted." —Maureen Bolton

    Get them from Amazon: the L'Oréal treatment for $8.97 or the Olaplex treatment for $28.

    4. A tube of Monistat chafing relief gel powder that will give your foundation a matte, shine-free look and keep it looking as fresh as the Smashbox Photo Finish Primer does. Yes, this sounds a bit kooky, but it really works!

    amazon.com, Amazon

    Promising review: "Holy Grail Primer 😉😉 My makeup stays on until I take it off! If I fall asleep in it (yes I know), it's still on when I get up! I work 12-hour shifts in the ICU, during which I'm running A LOT, and putting on and taking off masks sometimes 20 times a day, no joke. And pushing gurneys with people often weighing twice as much as myself and more, I SWEAT! I know THAT'S not its intended purpose, but hey." —Patricia Litteral

    Get them from Amazon: Monistat anti-chafing gel for $5.98 and Smashbox primer for $31.19.

    5. Or the Nyx Pore Filler to create the illusion your pores have *poof* disappeared when you apply this before the rest of your makeup — very similar to the pricier Benefit Porefessional Primer.

    The bottle of NYX pore-filler with a swatch of the product behind
    NYX

    Promising review: "I purchased this as a backup until I dare spend $45 on a high-end brand I've been wanting. I can honestly say, I totally love it!! It does its job perfectly! Pores are filled, skin is smooth and oil free. At first I was hesitant because it looks like it has a tint. When you squeeze it out, it also looks like it but it applies without tint. It's not a gel, and I would say it's a good dupe for Porefessional by Benefit. Same texture and finish. I'm really happy I went this route! The only downfall, I feel I have to use more and every squeeze feels like it's about to finish. Maybe it's just me hoping it never finishes lol but for this price, I wouldn't mind stocking up!! I LOVE IT!" —Laura

    Get the Nyx primer from Amazon for $12.40 or the Benefit primer from Sephora for $32.

    6. Maybelline Instant Age Rewind Concealer if you've been searching for an easy-to-apply option that can cover your dark circles, blends well, and stays just as great as the pricier Shape Tape concealer from Tarte.

    A reviewer holding the concealer to show the sponge applicator, and a before and after of one eye without the concealer on, with a pronounced dark circle, and another eye with concealer, with barely any dark circle
    instagram.com

    Promising review: "This concealer is amazing! I don’t use drug store cosmetics but…TikTok convinced me to try this. I am sooo glad I did. This magical concoction is everything Shape Tape wishes it could be. It applies beautifully and lasts all day! This will be my new go-to and it seriously is making me rethink all of my cosmetics." —Shani Beach

    Get the Maybelline concealer from Amazon for $4.33 (available in 17 shades) or the Shape Tape from Tarte for $29 (available in 29 shades).

    7. Fanola's purple shampoo to remove any unwanted yellow tones in your blonde hair similar to the Davines purple shampoo. This is a necessity if you spend major $$ at the salon to dye your hair and you want it to keep looking as great as it did on Day One.

    Promising review: "I have naturally almost black, thick, Asian hair that is highly processed and toned to high heaven just so I can be blonde. Not just sandy blonde. Platinum blonde. Now, any 'bottle blonde' knows that purple shampoo is the sweet baby Jesus in a manger necessity that they MUST use if they don’t want to end up looking like a wannabe ginger with greasy orange-tinged hair. It’s just that blonde life. I have tried almost every purple shampoo under the sun, ranging in process from $7 to $70 a bottle. The top contenders so far have been Davines Alchemic Shampoo in Silver, L’Oréal Shimmering Lights Purple Shampoo, and now, THIS. Fanola takes the cake and is hands down the winner when it comes to toning even the most stubborn brass out. Seriously. Your granny needs this. You need this. GIRL. I tried it in the shower on wet hair and left it on for about 10 minutes. Great results after just one use! And then, because I love a little lavender tint, I tried it on DRY hair, saturating it until almost black, and left it on for a whopping 30 minutes. Rinse until clear. And guess what? I LOVE IT. The lavender is not at all overpowering but there’s isn’t a hint of yellow/brass in my hair. I swear it even lightened my roots too!" —CatsonCatsonCats

    Get them from Amazon: the Fanola shampoo for $8.44 (available in three sizes) or the Davines shampoo for $30.

    And check out our full writeup of the Fanola No Yellow Shampoo to learn more.

    8. Maybelline SuperStay Matte Ink Liquid Lipstick that might just be the longest-lasting nondrying liquid-to-matte lipstick on the market (looking at you, Kylie lip kits).

    amazon.com, amazon.com, amazon.com

    I have worn it almost exclusively for two years straight, I've rebought it several times, and the best part — it's under $10 a tube. I currently own five shades, but it comes in 45 SHADES, so you're bound to find one that works for you. In addition to being long lasting, it doesn't leave my lips all dry and cracked like all the Kylie lip kits I shelled out major $$$ for. And I've done the legwork — dozens and dozens of times, I've put this on before dinner, eaten a full meal, drunk some cocktails, and it still looks fantastic when I get back home!

    Get the Maybelline lipstick from Amazon for $7.98+ (available in 45 shades) or a Kylie Lip Kit from Ulta for $29 (available in 25 shades).

    Read our full review of the Maybelline SuperStay Matte Ink Liquid Lipstick here.

    9. An Elizabeth Mott eyeshadow primer because you don't want to spend precious time perfecting your eyeshadow just for it to be faded and creased by lunchtime. It works just as well as the Nars eyeshadow primer, but at almost half the cost.

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "OK, so I never write reviews. I am lazy. I avidly research and study reviews before buying anything, but never actually take the time to write them myself. I am an AVID Nars eye primer fan, and have been for years. My eyelids are oily and I always had mascara transfer issues until I started using the Nars primer. I have tried every eye primer on the market, and nothing had ever compared to Nars. UNTIL THIS. I am shocked that a product from an unknown-to-me company for only $15 blows Nars out of the water. I love this stuff. It feels good, dries quickly, colorless, only takes a small amount, lasts all day (I work 12-hour shifts, so that's 16 hours in makeup at least!), etc. etc. etc. I don't know what else I can say about this product other than I am shocked and will now be a die-hard fan. I love it." —Bucket

    Get the Elizabeth Mott primer from Amazon for $13.48 or the Nars primer from Sephora for $26 (available in four shades).

    10. LilyAna eye cream that reduces those stubborn dark circles and puffy bags under your eyes just as effectively as those expensive Lancôme creams. Both of these creams contain vitamin C, which can do wonders for your skin, including reducing fine lines and helping with general dullness.

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    Different reviewer's progression photo showing their eye bags disappearing over time

    Promising review: "This cream really helped with my dark circles and made the skin around my eyes look healthier and rejuvenated. I wish I had taken before and after pictures because after about a week and a half of use, I can tell a significant difference. It works waaay better than the much more expensive Lancôme cream I'd been using. Will buy again and plan to try out some of their other products after the great experience with this one." —Lynda M.

    Get the LilyAna cream from Amazon for $29.99 or the Lancôme cream from Sephora for $68.

    11. Coty Airspun Translucent Powder to seal in your fantastic make-up look without ever looking cakey. Bonus: It's also much cheaper than the cult-favorite Kat Von D setting powder.

    An image of the Coty Airspun powder packaging, plus a list and examples of the shades available
    Coty Airspun

    Promising review: "This product is amazing!! I did get the wrong color initially for my skin tone and had to return but even then, it applied and set my face so well! I have looked into multiple setting powders and generally they are pricey so I opted for this one instead but it did not disappoint! I actually ended up getting the Kat Von D setting powder later in my Sephora birthday gift but this powder trumps it. I still use it over that one and will continue to. Also an amazing value for money — they give you a lot and it will last you a long time. Love this powder!! Don't waste your money on those other brands!" —Zebarth

    Get the Coty Airspun powder from Amazon for $5.72 or the Kat Von D powder from Sephora for $31.

    12. St. Tropez Bronzing Mousse because no one actually enjoys getting a professional spray tan (getting naked in front of a literal stranger? Ridiculously expensive? No thanks!) This mousse delivers you that same gorgeous glow without any of the awkwardness or budget-crushing results.

    the reviewer's leg before using the bronzing mousse
    the reviewer's leg before using the bronzing mousse

    Promising review: "This is, by far, the best and most natural-looking fake tan I have ever used. It is better than the spray tan booth! And so much cheaper. There is a learning curve with the application, but it works really well and looks natural. Works best when you have shaved and exfoliated well. Use moisturizer on knees, ankles and Achilles tendon BEFORE applying tanner. If not, you end up looking very dirty and grubby. I received compliments on my 'fresh from the beach, vacation tan.' hahaha. I didn't go ANYWHERE but the bathroom to apply tanner a couple times a week. I use Jergens daily self-tanning cream in between applications as other reviewers have suggested. I do recommend this, as it helps keep a base tan in between applications of St. Tropez." —Adrianimal

    Get the St. Tropez bronzing mousse from Amazon for $35.70.

    13. BH Cosmetics Palettes, which deliver ultra-pigmented color to your eyelids and feature buildable, blendable shades — just like the Naked Palettes, but for a fraction of the price.

    The BH Cosmetics palette, plus swatches of each of the 16 shades (both matte and shimmer) on two arms with different skin tones
    instagram.com

    Promising review: "I had mine for about a year and I could not get enough of it! I gave my palette to my mom because she loved it too. Now I'm buying a new one because became an essential in my collection. Such a hidden gem!!! The mattes are creamy and not too powdery and the shimmers are to die for! I would give it more stars if I could! This palette outperforms many high-end palettes (trust me, I have tried many palettes). Don't sleep on this one!!" —Monica

    Get the BH Cosmetics Hanging in Hawaii Palette for $17 or the Naked Honey palette from Sephora for $49.

    14. Essence Lash Princess mascara that will make your lashes look oh so long, thick, and full, making it a great rival to Tarte's Lights, Camera, Lashes.

    Amazon, amazon.com

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get the Essence from Amazon for $4.99 or the Lights, Camera, Lashes mascara from Tarte for $23.

    15. Or the Maybelline Lash Sensational Mascara designed to curl your lashes while simultaneously making them look fuller, just like Benefit's Roller Lash Mascara.

    A hand holding the tube of Maybelline mascara
    instagram.com

    Promising review: "After using both this product and the Benefit Roller Lash Mascara, I can say this is definitely a worthy dupe for the Benefit mascara. After using this for a few months, and then going back to the Roller Lash, I have to admit I missed this one. My lashes are short and thin, so I need both thickness and definite length, and this is great, but need to apply with the top side, and then use the shorter bristles to grab and pull the length up." —Sam W.

    Get the Maybelline mascara from Amazon for $5.99 (available in three colors) or the Benefit mascara from Sephora for $26.

    16. And for one last mascara option, L'Oréal's Lash Paradise mascara for long, full, soft lashes that are clumpfree — very similar to the bestselling Too Faced Better than Sex mascara (even near-identical packaging!) but for exactly $18.02 less.

    Amazon, amazon.com

    Promising review: "This is one of the best mascaras I have ever tried. A definite dupe for Too Faced Better than Sex mascara. The first application in my opinion gives nice length and if you apply a second coat it gives you nice volume as well. I have worn it all day on multiple occasions with no flaking. I have purposely left it on overnight and there was the smallest amount of flaking but still looked amazing even after a full 24 hours of wear." —Larry Crouch

    Get the L'Oréal from Amazon for $8.98 (available in four washable colors and three waterproof colors) or the Too Faced from Sephora for $27.

    17. The highly effective Bio-Oil that works wonders to help fade scars (both old and new ones) and moisturize your skin without clogging your pores. And reviewers say it's comparable to Mederma scar gel, a drugstore mainstay.

    Psst! Bio-Oil contains retinol, which accelerates skin turnover but can make you more sensitive to the sun — so don't forget your sunscreen!

    Promising review: "I bought the oil to use on my scars. I usually use Mederma but it was getting to be very expensive because I was going through those small tubes of gel very quickly. This bottle is really lasting me a long time because I only need a few dabs of oil on my specific scars. My scars have been actually fading. They’re not completely gone but I can tell that they are a lot harder to see than before. The scent is a bit unique. It’s not overpowering but I think I can do without it." —Limmy Lee

    Get them from Amazon: the Bio-Oil from Amazon for $8.92+ (available in three sizes) or the Mederma for $21.36.

    18. A pack of PleasingCare bamboo oil-blotting sheets if you tend to catch your forehead looking super shiny by 10 a.m. These affordable sheets have the same great oil-absorbing capabilities as Tatcha's popular blotting sheets.

    a used green sheet that's soaked in oil
    a reviewer's oil forehead
    the same reviewer's forehead after using the sheets, showing it's much less oily

    Promising review: "These are great for oily skin. I normally can get through half the day before my face looks like a grease pit and that's after applying anti-shine under makeup. These wipes are a miracle. They absorb quickly and I love having them in my purse. I normally use two a day — much better than Tatcha." —Leslie R. McCree

    Get them from Amazon: the PleasingCare sheets for $6.95+ (available in two styles and multipacks; 100 sheets/pack) or the Tatcha sheets for $12 (40 sheets/pack).

    19. A Physicians Formula bronzer you can swipe on your face to make you look like you just came back from a beach vacation — just like The Balm's Bahama Mama option.

    Amazon, amazon.com

    Promising review: "Love this formula. It's so easy to apply and blend out on the skin. I'm pale and a little goes a long way. If I apply too much, it tends to look orange, so build it up slowly to suit you. It has a little bit of shimmer and looks very similar to The Balm's Bahama Mama." —Alyx

    Get them from Amazon: the Physicians Formula bronzer for $9.59 (available in three shades) or The Balm bronzer for $19.92.

    20. Maybelline New York's defining eyebrow pencil, which is mighty enough to fill out your eyebrows and last as long as products from eyebrow powerhouses like Anastasia or Benefit.

    Amazon

    Promising review: "I bought this based on good reviews here and elsewhere. I am a makeup junkie. I buy more high-end than drugstore, but I just plain buy a lot of makeup. I have tried many, many eyebrow products. More of them have been bad than good. This pencil rates really highly with me. I was surprised, to be honest. I never have high hopes when I try a new brow product. This pencil is on the softer side. But not too soft, or soft in a bad way. It's easy to make perfect strokes. It's not smudgy. It's thin, so it's easy to get great definition. The thinness has not been a problem in regard to breaking. I haven't had any trouble with breaking. I like it better than Anastasia or Benefit (and Benefit pencils rate pretty highly with me)." —Annette

    Get the Maybelline from Amazon for $4.30+ (available in eight shades), the Anastasia from Amazon for $19.55+ (available in 12 shades), or the Benefit for $24 (available in 12 shades).

    You talking to yourself when you realize how great these cheaper beauty dupes work:

    Paramount+

    Reviews have been edited for length and/or clarity.

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