If you’ve been to Abercrombie & Fitch in the last few years, you may or may not have noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.
Abercrombie & Fitch CEO, Mike Jeffries once informed Salon.com that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.
In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.
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