The year is 2012. I'm in a movie theater watching Chronicle. I'm enjoying it — a lot, actually — when, partway through, a main character unceremoniously gets killed off (I won't say who, even though it's been eight years). Immediately I was like, "Eh, I don't really care about how this plays out anymore."

It even happens with big-budget movies. For example, The Dark Knight Rises built up the villain, making him seem like a strong, unconquerable force, only to get rid of him in one of the weakest, most forgettable ways.
